Writings

A comprehensive guide to uncovering your ideal community member through sketching, interviews, and crafting a detailed profile to understand your audience and build an engaged community.

Comprehensive guide to creating a successful free online group funnel - covers choosing a niche, defining a transformation, curating content, building community, fostering engagement, seamlessly converting members to customers through trust and relationships.

Comprehensive guide to building a free online community ("group funnel") to attract an audience, nurture leads, and convert members into paying customers. Covers content strategies, engagement tactics, identifying high-potential members, optimizing funnel, and more.

This is a review and organization of the seminal work and blog post on 1000 True Fans by Kevin Kelly's blog the Technium. It explores and expands on the concepts outlined in this work with new information.

A guide covering branding fundamentals including establishing brand identity, building customer trust, measuring perceptions, avoiding common mistakes, and leveraging trends like authenticity and omnichannel experiences.

Comprehensive guide to growing your brand on Twitter featuring content strategies, networking techniques, analytics tools, monetization tactics, and tips to stay ahead of platform trends. Essential reading for aspiring influencers and marketers.