When to Use Health-Wealth-Relationships vs. Time-Money-Sex-Approval

Both frameworks—Health, Wealth, and Relationships (HWR) and Time, Money, Sex, and Approval (TMSA)—are powerful for identifying profitable markets. But when should you use each one?

Here’s the breakdown:

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1. Health, Wealth, and Relationships (HWR) – The “Big Picture” Market Framework

Use HWR when you’re:
✅ Identifying major profitable markets to enter
✅ Categorizing your business into a proven industry
✅ Ensuring your idea taps into something people already spend money on

HWR works best when…

• You’re brainstorming broad business categories
• You want a simple way to explain your niche
• You’re deciding which industry to focus on

💡 Example:

• A fitness coach falls under health.
• A career coaching service falls under wealth.
• A dating advice blog falls under relationships.

💡 If your idea doesn’t fit into HWR, it’s probably not a great business idea.

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2. Time, Money, Sex, and Approval (TMSA) – The “Psychological Motivation” Framework

Use TMSA when you’re:
✅ Fine-tuning why people will pay for your product or service
✅ Creating marketing messages that trigger buying behavior
✅ Positioning your offer to show real value

TMSA works best when…

• You need to craft your sales pitch
• You want to deepen your understanding of customer psychology
• You’re trying to increase conversions and sales

💡 Example: Let’s say you’re selling an online weight loss program.

• It fits into health (HWR).
• But what motivates buyers? (TMSA)
  • It saves time (quick workouts, meal prep hacks).
  • It makes them more attractive (sex appeal).
  • It boosts confidence (social approval).

TMSA helps you understand why people buy, while HWR helps you categorize your business in a profitable market.

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How They Work Together

Think of HWR as the “what” and TMSA as the “why.”

Framework	What It Does	Example
Health-Wealth-Relationships	Identifies profitable markets	"I want to sell a fitness coaching program" (Health)
Time-Money-Sex-Approval	Identifies why customers buy	"People want this coaching program because it saves time and makes them more attractive"

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When to Use Each One

• Use HWR first → Find a profitable market.
• Use TMSA second → Create a compelling offer that people want to buy.

🚀 Winning Formula:

Find a business idea in health, wealth, or relationships → Position it to save time, make money, enhance attractiveness, or offer peace of mind.

🔹 Example 1: Selling an AI chatbot service

• HWR? → Wealth (businesses use it to increase revenue)
• TMSA? → Saves time (automates customer support), saves money (reduces staffing costs), offers peace of mind (better customer experience)

🔹 Example 2: Selling a relationship coaching program

• HWR? → Relationships (helps people find love)
• TMSA? → Increases attractiveness (sex appeal), offers approval (social confidence), saves time (avoids years of bad dating)

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TL;DR:

Use Health-Wealth-Relationships to find a profitable market.
Use Time-Money-Sex-Approval to craft a compelling reason for people to buy.

🔹 HWR = Market Selection
🔹 TMSA = Customer Psychology & Sales Strategy

Master both, and you’ll have a business that not only exists but actually makes money. 🚀

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Example

Let’s apply the Health-Wealth-Relationships (HWR) + Time-Money-Sex-Approval (TMSA) framework to a back pain relief business idea.

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Step 1: Identify the Market (HWR Framework)

✅ Health – Back pain relief directly improves physical well-being.

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Step 2: Identify Why People Will Pay (TMSA Framework)

💡 Time – Fast pain relief means people get back to work/life quicker.
💡 Money – Reducing chronic pain helps people avoid expensive surgeries, doctor visits, and missed workdays.
💡 Sex (Attractiveness) – Good posture makes people look taller, more confident, and feel more attractive.
💡 Approval / Peace of Mind – Living without pain = better sleep, better mood, and a stress-free life.

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Step 3: Business Ideas & Positioning

Now, let’s turn this into sellable products/services by aligning it with what people want:

Business Idea	Market (HWR)	Why People Buy (TMSA)
Online course on fixing back pain	Health	Saves time (self-paced recovery), saves money (no expensive therapy)
Ergonomic chair & posture corrector store	Health	Saves money (prevents medical bills), offers approval (better posture = more confidence)
One-on-one virtual back pain coaching	Health	Offers peace of mind (customized help), saves time (no trial and error)
Stretching app for office workers	Health	Saves time (quick exercises), saves money (prevents medical costs)

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Final Pitch (Example for a Sales Page):

🚀 "Fix Your Back Pain in 15 Minutes a Day – No Expensive Chiropractors Required!"
→ Saves time (quick exercises)
→ Saves money (no costly treatments)
→ Improves attractiveness (better posture = more confidence)
→ Offers peace of mind (pain-free life = stress-free life)

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Conclusion:

💡 A back pain relief business works because it fits into HEALTH and meets the deep needs of saving time, saving money, improving confidence, and reducing stress.

This is exactly how you use the framework to make sure your idea is not just good, but profitable! 🚀