The Ultimate Framework for Creating High-Converting, “Sleazy” Yet Effective Ads
Sell anything online with a manipulative ad that turns even the most skeptical internet users into buyers? Enter the world of sleazy yet wildly effective marketing, where an iPhone-shot ad can rake in millions.
This framework is a step-by-step guide to crafting persuasive, engaging, and high-converting ads that turn even the most skeptical viewers into buyers. Whether you're selling courses, software, physical products, or thin air, this blueprint will help you create ads that grab attention, build trust, and drive conversions.
1️⃣ Hook Viewers Instantly (First 5 Seconds)
🔥 The goal: STOP the scroll, disrupt patterns, and make people curious enough to stay.
In the chaotic world of social media and online advertising, you have less than 5 seconds to capture attention before your audience swipes past your ad faster than they reject a scam email from a "Nigerian prince." If you don’t hook them instantly, you lose them forever—it’s that simple.
So how do you create an irresistible hook that makes even the most ad-fatigued viewer freeze in their tracks? You need to be:
✔️ Weird.
✔️ Bold.
✔️ Unexpected.
✔️ Too interesting to ignore.
✅ Best Practices for an Irresistible Hook:
🔹 Use a Bizarre, Unexpected Visual
Humans are wired to notice things that don’t fit. If your ad starts with something strange, exaggerated, or completely out of place, the brain goes: Wait… what the hell is this?—which forces them to pay attention.
Example:
🚀 A guy in a banana costume holding a sign that says, “I accidentally made $10,000 last week. Here’s how.”
🤯 A person dramatically pouring a gallon of milk on their laptop while yelling, “This is how you’re ruining your business!”
🐸 A close-up of a giant frog on someone's face with text saying, "I put frog slime on my skin for 30 days… here's what happened!"
🔹 Make a Shocking Claim
If your claim sounds too normal, people will ignore it. But if your claim makes them say, “No way. That can’t be real.”—they have to keep watching.
Example:
💰 “I made $100,000 in 24 hours… using a broken toaster.”
⚡ “How this UGLY $5 mug made me $200/day on Shopify.”
🧴 “This weird Amazonian tree sap replaces Botox… for 1/100th of the price.”
The key? Make the claim sound just crazy enough that people think, “Okay, I gotta see this.”
🔹 Set a Fast-Paced, Clear Expectation
People hate wasting time. If they don’t know why they should care immediately, they’ll scroll away. Your hook needs to tell them:
✔️ What they’ll learn.
✔️ How fast they’ll get it.
✔️ Why they can’t miss it.
Example:
🕒 “In the next 45 seconds, I’ll show you how to make $500/day without a website.”
⏳ “Give me 30 seconds, and I’ll show you how I made a million dollars… with a toy dinosaur.”
💸 “I’m about to show you the dumbest ad I’ve ever made… and why it generated $10 million.”
The moment they hear a time limit, their brain locks in. They need to know what happens next.
🔹 Add Authority (Without Being Boring)
Authority instantly boosts credibility. But the key is to introduce it without sounding robotic.
Example:
🏆 Instead of saying: “Hi, I’m Alex Becker, a successful entrepreneur with multiple businesses.”
👉 Say: “I’ve built multiple 8-figure businesses and have a six-pack—so yeah, you should probably listen to me.”
💡 Pro tip: If you can’t use personal authority, borrow someone else's.
- "Used by NASA, Elon Musk, and 12,000+ happy customers."
- "Tony Robbins calls this ‘the most powerful sales tool of the decade.’"
- "This method is being used by millionaires worldwide… and you’re about to see why."
🔹 Use Bold Text Overlays
Text reinforces your hook visually. If people mute your ad, your text still sells them.
✔ Big, clear fonts.
✔ Emphasize keywords.
✔ Contrast colors to grab attention.
Example of text overlays:
🔹 “I made $200,000 in 3 months… with this UGLY product 👇”
🔹 “🔥 Watch this before it gets deleted…”
🔹 “💰 $500/day from a random mug? YES, REALLY.”
Even if they don’t hear your voice, they see your message—and that alone can make them stay longer.
🛠️ Example Hooks That Work Like Magic:
💰 "This tiny tweak made me $10,000 in a week—watch this."
🐸 "I put frog slime on my face for 30 days, and THIS happened..."
🦖 "Give me 30 seconds, and I’ll show you how I made a million dollars... with a toy dinosaur."
⚡ "99% of people do this wrong—are you one of them?"
👀 "Don’t scroll. This might be the most important thing you see today."
⚠️ Key Rule: NEVER BE BORING.
If your first 5 seconds look like every other ad, you've already lost.
The worst thing you can do? Start with:
🚫 "Hi, I’m John, and today I’m going to talk about..." (SCROLL!)
🚫 "Introducing the latest innovation in skincare..." (YAWN!)
🚫 "Let’s talk about why digital marketing is important." (DEATH SENTENCE!)
Instead, disrupt the pattern. Make people say:
😲 “WTF is this? I have to see more.”
That’s how you win the first battle in advertising—by making your audience care enough to stay. 🚀
2️⃣ Inject Proof & Social Validation
🔥 The Goal: Overcome skepticism by backing up your claims with proof.
Everyone is trying to sell something, trust is dead on arrival—unless you prove otherwise. No matter how bold or outrageous your claim is, if you don’t validate it fast, your audience will scroll away, assume it’s a scam, or leave a snarky comment (probably all three).
💡 Solution? Show proof immediately.
The faster you can make your audience say, "Oh, this is actually legit," the better your chances of converting them into buyers.
✅ Best Proof Strategies:
🔹 Immediate Testimonials (The Fastest Trust Builder)
Nothing convinces people more than real customers saying real things about a product.
✔ Use video testimonials if possible—people trust faces more than text.
✔ Show multiple testimonials in quick succession to create an overwhelming sense of legitimacy.
✔ Use specific results instead of generic praise.
🚫 Bad Testimonial:
"This product is amazing! I love it!" (Zero credibility, sounds fake.)
✅ Great Testimonial:
"I made $3,500 in 30 days using this exact system. Here’s my Stripe account screenshot." (Detailed, measurable proof.)
🛠 Example:
🎤 "I was skeptical, but I followed the steps and made $500 in my first week. I’m shocked this actually works!" (Cut to a second testimonial.)
💡 Pro tip: Stack testimonials like a highlight reel—the more people say the same thing, the harder it is to doubt.
🔹 Authority Figures (Borrow Credibility from Big Names)
People trust experts and celebrities more than random internet marketers.
If someone famous or credible endorses your product, people will automatically trust it more.
✅ Feature influencers, CEOs, or well-known experts backing your product.
✅ If you don’t have direct endorsements, borrow authority indirectly (e.g., "Used by NASA scientists.").
✅ If a major publication or company has featured you, display their logos proudly.
🛠 Example:
⭐ "Tony Robbins calls this ‘the most powerful sales tool of the decade.’"
🔹 "This system is trusted by 100+ Fortune 500 companies."
💰 "Even Dan Bilzerian (yes, THAT Dan) recently signed up."
🚀 Pro tip: No big-name endorsements? Use industry authority.
- "Built by former Google engineers."
- "Recommended by top financial advisors."
- "Used by 50,000+ real estate investors worldwide."
🔹 Before & After Comparisons (Show Real Transformations)
If your product creates a visible result, SHOW IT.
This works best for:
✅ Fitness & weight loss → Before & after body shots.
✅ Skincare & beauty → Acne scars, wrinkles disappearing.
✅ Business & finance → Screenshot of revenue growth.
🚫 Bad Before & After:
📉 "He was broke… now he’s rich!" (Too vague, seems fake.)
✅ Great Before & After:
📊 "Here’s my Shopify dashboard before and after using this strategy—$0 to $5,200/month in 90 days."
💡 Pro tip: Make sure the "before" is painfully relatable. The more real it feels, the more aspirational the "after" becomes.
🔹 Live Stats & Metrics (Numbers Don’t Lie)
If you have data, use it. Numbers instantly make things feel real.
✅ Show live revenue dashboards (Stripe, Shopify, PayPal, etc.).
✅ Display conversion rates, growth percentages, or engagement metrics.
✅ Use infographics or real-time counters.
🛠 Example:
💰 "Over $5.2 million in sales tracked—live dashboard inside."
📊 "Join 12,378 happy customers who have already used this method."
🚀 Pro tip: Even a simple “X,XXX people signed up today” counter makes your offer feel hot and in demand.
🔹 Case Studies (The Ultimate Proof Bomb)
A detailed case study removes all doubt. Instead of just showing "a result," you walk your audience through how someone achieved it using your product.
✅ Use real people & real names whenever possible.
✅ Provide step-by-step details of the journey.
✅ Focus on relatable success stories—if your viewer thinks, “I could do this too,” you’ve won.
🛠 Example:
📖 "Meet Sarah. She started her online store with $0, followed our method, and in 60 days, she made $10,421. We break down EXACTLY how she did it—click to see."
🚀 Pro tip: Case studies double as testimonials + storytelling—two psychological weapons in one.
🚨 The Ultimate Rule: PROVE IT FAST.
Without proof, your claims feel like a scam.
With proof, your audience can’t ignore you.
🛠 Example of a strong ad sequence:
1️⃣ Big, bold claim: "I made $200,000 in 3 months… with this ugly wolf mug."
2️⃣ Instant proof: Cut to Shopify revenue screenshot or testimonial clip.
3️⃣ Authority validation: "Even Forbes featured this strategy."
4️⃣ More proof: Before & after, case study, live stats.
5️⃣ Call-to-action: "See how this works—watch the free demo now."
🚀 Now your audience isn’t just listening—they’re believing.
🔥 Pro tip: Stack as much proof as possible—when you hit your audience with multiple layers of validation, they can't argue with results.
3️⃣ Tell a Story That Traps Attention
🔥 The Goal: Create curiosity loops that keep viewers engaged.
People don’t buy products—they buy stories that make them feel something. A well-crafted story doesn’t just sell—it hooks, engages, and persuades without feeling like a sales pitch.
If your ad is just another sales message, your audience will ignore it. But if your ad feels like a story they NEED to finish, they’ll stay, watch, and eventually—buy.
✅ The Perfect Story Formula
Every high-converting ad follows a structured storytelling sequence that makes it impossible for viewers to leave.
🔹 1. Introduce a Relatable Protagonist
Your audience should see themselves in the main character.
✔ Is your audience struggling entrepreneurs? → Introduce an underdog founder.
✔ Are they stay-at-home moms? → Introduce a relatable busy mom.
✔ Are they young professionals? → Introduce a corporate worker feeling stuck.
🛠️ Example:
"Meet Sarah. She was just like you—constantly battling acne, trying every product on the market, and feeling hopeless every time she looked in the mirror."
💡 Pro Tip: The more specific the character, the more relatable they feel.
🔹 2. Highlight Their Struggle (The Pain Point)
Now, turn up the emotional intensity by highlighting the pain and frustration they went through.
✔ Describe the frustration, failure, or embarrassment they felt.
✔ Make it visceral—show, don’t just tell.
✔ Use phrases the audience already says in their head.
🛠️ Example:
"She spent thousands on skincare products, but nothing worked. She was tired of covering her face with makeup. Every morning, she stared at her reflection, wondering if she’d ever feel confident again."
💡 Pro Tip: If you can make your audience emotionally feel the struggle, they’ll be hooked.
🔹 3. Introduce the Breakthrough (The “Aha” Moment)
Now comes the game-changer—the moment everything shifts.
✔ Introduce your product or method as the turning point.
✔ Present it as a secret, a discovery, or a unique advantage.
✔ Build curiosity—how did this work when everything else failed?
🛠️ Example:
"Then she stumbled upon a bizarre Amazonian frog extract that tribes had used for centuries. Desperate, she tried it—expecting nothing. But within just two weeks… everything changed."
💡 Pro Tip: This is where curiosity loops keep people watching. They NEED to know:
- What is this frog extract?
- How did it work?
- Can I try this too?
🔹 4. Reveal the Transformation (The Proof It Works)
This is where you blow their minds with the final reveal.
✔ Show before & after results.
✔ Highlight how their life is now different after using the product.
✔ Make the audience crave that transformation for themselves.
🛠️ Example:
"Within 30 days, Sarah’s skin was clear. No more breakouts. No more covering up. Just glowing, healthy skin that made her feel confident for the first time in years."
💡 Pro Tip: If you have real footage or images of the transformation, SHOW THEM. Seeing is believing.
🔹 5. Wrap with an Open Loop (Leave Viewers Wanting More)
This is the secret weapon that makes people click instead of just passively watching.
✔ End with a tease (don’t give EVERYTHING away).
✔ Make them NEED to take action to get the full story.
✔ Use cliffhangers that force curiosity.
🛠️ Example:
"But here’s the crazy part—Sarah didn’t even change her skincare routine. She just added ONE thing. Want to know what it was? Click below to see how this works."
🚀 Why it works:
- It doesn’t reveal everything (so they HAVE to click).
- It makes the audience feel close to a big secret.
- It creates a psychological need to complete the story.
🛠️ Example of a Killer Story in an Ad Script
🎬 Scene 1 – Meet the Protagonist:
"Meet Jake. He was stuck in a soul-crushing 9-to-5, dreaming of quitting… but no clue how to start an online business."
🎬 Scene 2 – The Struggle:
"He tried dropshipping, Amazon FBA, and even freelance work… nothing worked. Every ‘make money online’ ad felt like a scam."
🎬 Scene 3 – The Breakthrough:
"Then, by accident, he discovered a weird Shopify strategy using a $5 wolf mug. Skeptical, he tested it out…"
🎬 Scene 4 – The Transformation:
"Within 30 days, his store hit $10K/month. Now? He works from a beach in Bali, making more in a week than he used to in a month."
🎬 Scene 5 – The Open Loop:
"Here’s the kicker—Jake’s system is so simple, you can set it up in 24 hours. Want to see how it works? Click here before this disappears."
🚀 Why This Works:
✔ The story feels real—Jake sounds like a normal person.
✔ The pain is relatable—we’ve all tried things that didn’t work.
✔ The breakthrough builds curiosity—WTF is this wolf mug strategy?!
✔ The transformation is desirable—who doesn’t want more money + freedom?
✔ The open loop forces a click—you HAVE to know how it works.
🔥 Bonus Tips to Supercharge Your Storytelling
✅ Use real footage. → If you have before/after photos, testimonial clips, or behind-the-scenes shots, SHOW THEM. Raw content = authenticity.
✅ Speak how your audience speaks. → Ditch corporate jargon. Use casual, relatable language.
✅ Make it feel like a mini-movie. → Good stories show, not tell—use visuals, emotion, and suspense.
✅ Test different protagonists. → Some audiences relate to young hustlers, others to moms, others to tech nerds—adjust accordingly.
✅ Loop curiosity throughout. → Every part of the story should create one more unanswered question that keeps people watching.
🚨 The Ultimate Rule: Don’t Just Tell. Make People Feel.
Your ad shouldn’t just say "This works." It should make the viewer feel:
😲 “Wow, that’s crazy—I need to try this.”
😢 “That’s exactly how I feel… I want this change.”
🤯 “This sounds too good to be true, but what if it’s not?”
When people emotionally invest in your story, they won’t just watch your ad. They’ll click. They’ll buy. They’ll share.
🔥 Moral of the story? Great storytelling sells.
🚀 Now, go write your high-converting ad story… and watch the magic happen. 💸
4️⃣ Create a Challenge or Demonstration
🔥 The Goal: Show—not just tell—why your product works.
People don’t just believe claims—they believe what they can see happening in real-time.
This is why challenges and demonstrations are one of the most effective ways to break skepticism and build trust instantly. Instead of saying, "This works," a challenge proves it right in front of them.
If done right, challenges create suspense, curiosity, and an emotional investment in the outcome—meaning people will keep watching, keep engaging, and most importantly… buy.
✅ Why Challenges Work:
✔ People love seeing proof unfold in real-time.
When a challenge happens live, viewers feel like they are witnessing a discovery.
✔ Challenges create suspense → “Will it work or not?”
Humans are wired to seek closure. Once a challenge starts, people need to see the result—this keeps them watching.
✔ They remove skepticism by showing real-world application.
Instead of sounding like a sales pitch, a challenge feels like an experiment that viewers are watching unfold naturally.
🛠️ How to Structure a Challenge Ad:
🔹 1. Introduce the Claim (Big, Bold Statement)
Your challenge should start with a claim that sounds intriguing or borderline unbelievable. This makes people stop scrolling and watch.
✔ Make it sound simple but powerful.
✔ Set a clear goal or result.
🛠 Example:
💰 "We can turn ANY random object into a profitable business. Let’s prove it."
⚡ "Can you really lose 5 pounds in 7 days drinking this weird green juice? We’re about to find out."
🏡 "This $5 home hack claims to cut your energy bill in half. Let’s test it live."
🔹 2. Show the Challenge Setup (What’s About to Happen?)
Now that you’ve hooked them with the claim, set up the rules of the challenge.
✔ Introduce the product, method, or tool you’re testing.
✔ Explain the timeframe (e.g., “We’ll check back in 5 days”).
✔ Make it sound real and unscripted—it should feel like an experiment, not a scripted ad.
🛠 Example:
🎯 "We picked this random wolf mug from a thrift store. Can we turn it into a $200/day business in just 5 days?"
🧴 "I’m only using this acne cream for the next 7 days. No makeup, no other products—let’s see what happens."
🏋️ "Can I get six-pack abs in 30 days using only this ab roller? Let’s find out."
🔹 3. Demonstrate the Process (Step-by-Step Execution)
This is where you show the work happening—so people trust the process.
✔ Show each step of the challenge.
✔ Include struggles and setbacks (it makes it feel authentic).
✔ Keep it fast-paced and engaging (don’t drag).
🛠 Example:
📈 "Step 1: We listed the wolf mug on Shopify. Step 2: We launched a Facebook ad. Step 3: Now we wait for sales."
💆 "Day 1: My skin is the same. Day 3: I’m seeing some glow. Day 7: Holy crap, my acne is gone!"
💪 "First workout was brutal… but after two weeks, I can actually see definition."
🚀 Pro Tip: If your challenge spans days or weeks, use a montage format to speed up the progress visually.
🔹 4. Reveal the Results (The Moment of Truth!)
Here’s where you pay off the suspense by revealing the final outcome.
✔ Show real numbers, real results, real proof.
✔ If the results are shocking or unexpected, play that up—it keeps people engaged.
✔ Add before & after comparisons if relevant.
🛠 Example:
💰 "We officially made $267 in 5 days… from a random thrift store mug!"
🧴 "I never thought I’d say this, but my acne is actually gone. Look at the difference in just 7 days!"
💪 "I started this with zero abs… now I can actually see muscle definition. This ab roller works."
🚀 Pro Tip: If the results exceed expectations, act surprised—it makes it more believable.
🔹 5. Call-to-Action (How Viewers Can Do It Too)
Now that people believe the challenge worked, tell them what to do next.
✔ Give them a clear, easy action step.
✔ Reinforce how they can get the same result.
✔ Add urgency so they act NOW.
🛠 Example:
🔗 "Want to see how we did this step by step? Click here to watch the full training."
💰 "If you want to copy this exact Shopify strategy, grab our free template below."
🧴 "This acne serum actually worked. Get 20% off today only—tap below!"
🚀 Pro Tip: The stronger the curiosity, urgency, and ease of action, the higher your click-through rate.
🚀 Why Challenges Work Better Than Traditional Ads
✅ Challenges create curiosity.
Viewers want to know what happens, so they stay engaged longer.
✅ They remove skepticism.
Instead of saying, "This works!", you prove it in real-time.
✅ They make people feel involved.
Challenges feel interactive—viewers feel like they’re watching a real experiment unfold.
✅ They make CTAs feel natural.
By the time you say, "Want to do this too?", viewers already believe in the product.
🚨 The Psychological Trick That Makes Challenges Even More Powerful
🔥 Frame it as an experiment.
Instead of acting like a salesperson, position yourself as a curious investigator testing a method.
💡 Why this works:
- People trust experiments more than ads.
- It makes the viewer feel like they are learning, not being sold to.
- They get emotionally invested in the process and the outcome.
🛠️ Example Phrasing:
✅ Instead of: "This cream will clear your skin."
🔹 Say: "Let’s find out if this cream actually works!"
✅ Instead of: "This Shopify strategy makes money."
🔹 Say: "Can this Shopify strategy actually turn a random mug into a business?"
🚀 Viewers feel like they’re discovering the truth alongside you. This makes them trust you more—and buy faster.
🔥Challenges Create the Highest Engagement & Sales
💡 If you want people to believe in your product, stop telling them. Show them.
Whether you’re selling business courses, fitness plans, skincare products, or even home improvement hacks, a well-executed challenge will:
✔ Hook attention
✔ Destroy skepticism
✔ Keep viewers engaged
✔ Drive action
🚀 Now, go create your challenge—and watch the conversions roll in. 🎯
5️⃣ Leverage Psychological Triggers
🔥 The Goal: Make buying feel urgent, necessary, and low-risk.
Let’s face it—most people don’t buy because they’re excited about spending money. They buy because they feel like they have to.
How do you make someone feel that way? You tap into deep psychological triggers that push them over the edge.
If your ad makes people think, “Eh, I’ll do this later,” you’ve already lost. But if your ad makes them feel like, “If I don’t do this NOW, I’ll regret it,” they will act immediately.
✅ Key Psychological Tactics to Use in Every Ad
🔹 1. Scarcity (Fear of Missing Out on a Limited Opportunity)
When people think something is rare, they want it more.
✔ Limit spots, quantities, or availability to increase perceived value.
✔ Make it believable—don’t fake scarcity ("Only 5 left!" when it’s unlimited).
✔ Tie it to real constraints like inventory, availability, or exclusivity.
🛠 Example:
📉 "We’re only accepting 100 students into this program—after that, it’s gone."
🏆 "This skincare formula is handmade, and we can only produce 500 bottles per month."
🛒 "Once we sell out, we won’t restock until next year."
🚀 Why it works:
- People fear missing out on something exclusive.
- The rarer something seems, the more valuable it feels.
🔹 2. Urgency (Make Them Act NOW)
Most people procrastinate unless there’s a reason to act immediately.
✔ Use timers, deadlines, or limited-time bonuses.
✔ Give a reason why the offer won’t last forever ("Prices increase in 24 hours.").
✔ Make the consequences clear ("If you wait, you’ll miss out.").
🛠 Example:
⏳ "This 50% off deal disappears at midnight—don’t miss it!"
🔥 "Early bird pricing ends in 3 hours—lock in your discount now."
💰 "Today only: Get this for $49 instead of $197!"
🚀 Why it works:
- People hate losing out on deals.
- Deadlines force decisions. If there’s no reason to act now, they won’t.
💡 Pro Tip: Adding a countdown timer makes urgency feel real and unavoidable.
🔹 3. FOMO (Fear of Missing Out on What Others Are Doing)
No one wants to be left behind—if everyone else is doing something, we assume it must be worth it.
✔ Show how many people are already in.
✔ Mention how fast others are taking action.
✔ Use phrases that trigger group psychology like “Join the movement”.
🛠 Example:
👥 "Over 50,000 people have already joined—what are you waiting for?"
📈 "We just opened 200 spots, and 173 are already gone—hurry!"
🔥 "Smart marketers are already using this… don’t get left behind!"
🚀 Why it works:
- People feel social pressure to do what others are doing.
- Nobody wants to be the only one who misses out.
💡 Pro Tip: Use real-time counters (“423 people signed up today”) to supercharge FOMO.
🔹 4. Social Proof (Show That This Already Works for Others)
People trust other people more than they trust ads.
✔ Highlight testimonials, reviews, and success stories.
✔ Show real screenshots, numbers, and case studies.
✔ Display well-known clients or media mentions.
🛠 Example:
🏆 "Over 10,000+ happy customers—and counting!"
📣 "See why The New York Times called this ‘the best skincare product of the year.’"
📊 "We’ve generated $5.2 million in results for our clients—watch how."
🚀 Why it works:
- If other people trust it, it must be good.
- Reduces the fear of wasting money—because others have succeeded.
💡 Pro Tip: Show diverse testimonials (different ages, genders, professions) to make it relatable to more people.
🔹 5. Curiosity (Make Them Desperate to Know More)
Curiosity is a psychological itch—if someone feels like they’re missing out on a big secret, they must click.
✔ Keep part of the story hidden to make them want to know more.
✔ Use phrases that trigger intrigue.
✔ Show a surprising result—but don’t explain it right away.
🛠 Example:
🤯 "What we discovered SHOCKED us… and it’ll shock you too."
🔥 "This weird trick made me $10,000 in a week. No one talks about it—but I will."
⚡ "Here’s why 90% of people fail at this… and how you can be the 10%."
🚀 Why it works:
- People HATE feeling like they’re missing important information.
- The brain needs to close the curiosity gap—so they click.
💡 Pro Tip: Frame your CTA as a “big reveal” instead of just a sales pitch.
🛠 Example CTA That Uses Multiple Triggers:
👉 "Click below before this disappears forever."
✔ FOMO: "This disappears forever."
✔ Urgency: "Click now."
✔ Curiosity: "What happens if I don’t?"
🚀 How to Combine These Triggers for Maximum Conversions
💰 Scarcity + Urgency:
"Only 50 bottles left. Get yours before they sell out—this deal expires in 12 hours!"
👥 FOMO + Social Proof:
"10,000+ people are already using this. Are you the only one missing out?"
🤯 Curiosity + Urgency:
"I almost didn’t believe this hack worked. But after 7 days, the results blew my mind—watch before it’s taken down!"
🔥 Scarcity + Social Proof + FOMO:
"We just launched this today. 247 people have already signed up—how many spots will be left tomorrow?"
🚀 Curiosity + Scarcity + Urgency:
"This secret method is making people thousands… but I can only keep this video live for 24 hours. Watch now before it’s gone."
🚨 Warning: Overuse of Fake Scarcity Kills Trust
People can smell BS.
🚫 If your offer is always expiring or "only 10 left" every day, people stop believing you.
✔ Use genuine urgency (real deadlines, real stock limits).
✔ Be transparent about availability.
✔ If you’re using a timer, make sure it’s real (not a fake reset countdown).
💡 Pro Tip: If you have an evergreen offer, create natural urgency by offering bonuses that disappear instead of fake deadlines.
🔥 Make Buying Feel Urgent, Necessary & Safe
When your ad triggers scarcity, urgency, FOMO, social proof, and curiosity, people feel like:
✅ They need to act fast.
✅ If they don’t, they’ll miss out.
✅ It’s a smart, low-risk decision.
💰 Do this right, and conversions will SKYROCKET.
🚀 Now go tweak your CTA and watch sales explode. 🎯
6️⃣ Deliver a Clear & Irresistible CTA
🔥 The Goal: Make clicking the obvious next step.
You’ve hooked your audience. You’ve grabbed their attention, built curiosity, and proven your product works.
Now, it’s time for the money moment—getting them to click and convert.
A weak CTA (Call-to-Action) will kill your sales. If your audience has to think about what to do next, you’ve already lost them.
Your CTA needs to be so clear, so obvious, and so enticing that clicking is a no-brainer.
✅ How to Craft a Killer CTA
🔹 1. Make It Direct (Don’t Be Vague!)
People are lazy. If you don’t tell them exactly what to do, they won’t do it.
✔ Use clear action words (Click, Get, Watch, Download, Try).
✔ Be explicit about what happens next.
✔ Avoid weak CTAs like “Learn More”—it’s not specific enough.
🛠 Example:
❌ “Check out this training.” (Too vague, no urgency.)
✅ “Click here to watch the free training now.” (Clear, direct, instant action.)
💡 Pro Tip: Always start your CTA with a verb to trigger immediate action.
🔹 2. Show the Benefit (What’s in It for Them?)
Your audience doesn’t care about clicking a button. They care about what they’ll get when they do.
✔ Highlight the benefit immediately.
✔ Use power words like Instant, Exclusive, Free, Proven, Guaranteed.
✔ Frame it around transformation.
🛠 Example:
❌ “Sign up for the webinar.” (Why should I?)
✅ “Get instant access to the 3-step formula that made me $10K in 30 days.”
🚀 Why it works: It tells them exactly what they’re getting and makes it impossible to ignore.
🔹 3. Reduce Resistance (Remove Any Friction)
The more effort or risk people feel, the less likely they are to click.
✔ Eliminate fear by making the next step feel easy.
✔ Use “no risk” language to make clicking feel safe.
✔ Break big commitments into smaller steps.
🛠 Example:
💳 If your offer is free:
✅ “No payment required—just enter your email to get started.”
✅ “Try it 100% free—no credit card needed.”
🎯 If you’re selling something expensive:
✅ “See if you qualify—no obligation.”
✅ “Join risk-free with a 30-day money-back guarantee.”
🚀 Why it works: Reducing commitment pressure lowers hesitation and boosts conversions.
🔹 4. Create a Visual Cue (Show What Happens Next)
People hesitate when they don’t know what’s coming.
✔ Show a preview of the landing page to remove doubt.
✔ Use arrows, highlights, or animations to direct attention.
✔ If possible, include a demo of what the next step looks like.
🛠 Example:
📌 Before clicking: "Click below to watch the training."
📌 After clicking: Show a screenshot of the webinar page so they know what to expect.
🚀 Why it works: When people see where they’re going, they feel safe and more likely to act.
💡 Pro Tip: Show a cursor clicking the link in your ad to prime people to do the same.
🚀 Best CTA Practices That Skyrocket Conversions
✅ Use Urgency
People act faster when they think they might miss out.
🔹 “Click now before this offer expires!”
🔹 “Only 50 spots left—secure yours now!”
✅ Keep It Short & Punchy
Your CTA should be one sentence, max.
❌ “If you’re interested in learning more, click the link below, and we’ll send you all the details.” (Too long, too weak.)
✅ “Click below to get started now.” (Simple, fast, and action-driven.)
✅ Repeat the CTA Multiple Times
Don’t just mention your CTA once—repeat it at least three times in your ad.
1️⃣ After the hook → "Stick with me—at the end, I’ll show you how to get this for free."
2️⃣ During the proof phase → "This worked for thousands of people—click below to get it now."
3️⃣ Final call-to-action → "Click now before this disappears!"
✅ Make the Button Copy Persuasive
If your ad leads to a landing page, make sure the button text isn’t boring.
❌ “Submit” (Yawn… sounds like work.)
✅ “Get My Free Access” (Exciting & action-driven!)
🔥 Example CTA Templates for Different Offers
📚 Free Training / Webinar:
🚀 "Click here to watch the free masterclass now—spots are limited!"
📈 "Get the 5-step blueprint to $10K/month—watch for free!"
🛒 Ecommerce / Product Sales:
🧴 "Order now & get 20% off—today only!"
🏋️ "Try it risk-free for 30 days. Click below to start!"
📩 Lead Magnet / Freebie:
📥 "Download your free guide now—no payment needed."
🎯 "Enter your email to get instant access—100% free!"
🛠 Software / Service:
💻 "Start your free trial today—no credit card required."
🔧 "See how this works—book your free demo now!"
🛎 Coaching / High-Ticket Sales:
📞 "Apply now for a free 15-minute consultation!"
💰 "See if you qualify—click to get started today."
🚀 The Ultimate CTA Formula: Hook + Benefit + Action
🔹 Step 1: Grab attention (Hook)
"You won’t believe what we just uncovered…"
🔹 Step 2: Explain what they’ll get (Benefit)
"This strategy helped 10,000 people quit their jobs and make $10K/month."
🔹 Step 3: Tell them what to do (CTA)
"Click below to get instant access for free!"
🚀 Put it all together:
"Want to see how I turned $5 into $500? Watch this free training before it disappears—click below now!"
🔥 Your CTA Should Feel Like the Next Logical Step
If your ad is effective, by the time people reach your CTA, they should already WANT to click.
💰 Make it clear. (No confusion.)
💰 Make it valuable. (What’s in it for them?)
💰 Make it easy. (No friction, no barriers.)
🚀 Now go optimize your CTA—and watch your conversions skyrocket. 🎯
7️⃣ Optimize, Track & Scale
🔥 The Goal: Improve performance by tracking real sales, not just vanity metrics.
Running ads without tracking properly is like driving blindfolded—you’ll burn money, waste time, and crash hard.
If you don’t know which ads are actually making you money, how can you scale profitably? Spoiler: You can’t.
Big platforms like Facebook and Google Ads lie to you (not intentionally, but their tracking isn’t perfect). They take credit for conversions that might have come from organic traffic, email marketing, or another ad channel.
So, how do you fix this? You track EVERYTHING.
✅ Why Tracking Matters
🔹 1. You’ll Waste Money If You Don’t Know Which Ads Convert
Imagine running five different ads and spending $10,000.
If you’re not tracking correctly, you won’t know:
- Which ad brought in real paying customers.
- Which ad is burning money with useless clicks.
- Whether your Facebook ROAS (Return on Ad Spend) is accurate or way off.
📉 Bad tracking = You scale the wrong ad and lose money.
📈 Good tracking = You scale the right ad and make a fortune.
🚀 Pro Tip: If you’re not tracking conversions properly, you’re not running ads—you’re just donating money to Facebook and Google.
🔹 2. Facebook & Google Misreport Sales Data Due to Attribution Issues
Here’s something most marketers don’t realize:
🚨 Facebook and Google both take credit for conversions that may not be theirs.
- Someone sees your Facebook ad today but buys tomorrow after clicking a Google search result?
→ Facebook still claims they got you that sale. - Someone clicks a Google ad but later converts through your email funnel?
→ Google Ads takes credit for the sale—even if email closed the deal.
🔎 This leads to:
- Inflated ROAS (Return on Ad Spend) numbers—making ads seem more profitable than they really are.
- Wasted budget on ads that don’t actually drive direct sales.
- Difficulty scaling because you don’t know which ad ACTUALLY works.
🚀 Pro Tip: NEVER trust platform-reported numbers blindly—always use independent tracking tools.
🔹 3. Scaling Is Impossible Without Accurate ROI Tracking
Scaling ads is easy when you KNOW they’re profitable.
But if you don’t know your real return on investment (ROI), you might:
❌ Turn off ads that were actually making money.
❌ Scale ads that look profitable but aren’t.
❌ Waste money thinking you’re winning when you’re actually losing.
🛠 Example:
Let’s say Facebook tells you your ad has a 3X ROAS (Return on Ad Spend).
- If it’s ACTUALLY 1.2X, you’re barely breaking even (or losing money after costs).
- If it’s REALLY 4X, you should be doubling your ad spend immediately to maximize profits.
Key takeaway? If you don’t track ROI correctly, you’ll scale the WRONG ads—and burn cash.
🛠️ Best Tools for Tracking & Scaling Your Ads
✅ Hyros (Advanced Ad Tracking for Scaling Fast)
🚀 Best for: High-budget advertisers who want laser-accurate tracking.
✔ Tracks across multiple platforms (Facebook, Google, YouTube, TikTok, Email, SEO, etc.).
✔ Uses AI to track revenue at the deepest level.
✔ Shows TRUE ROI per ad, NOT inflated Facebook/Google numbers.
✔ Essential for scaling big ad campaigns profitably.
💡 Why Hyros?
If you’re spending $10K+/month on ads, Hyros will instantly show you where your real money is coming from.
✅ Google Analytics + UTM Links (Basic but Effective Free Option)
🚀 Best for: Budget advertisers or beginners who need basic tracking.
✔ Tracks user journeys across platforms.
✔ Shows where traffic really comes from (organic vs paid).
✔ UTM links help pinpoint which ads drive real conversions.
💡 Why Google Analytics + UTM Links?
If you’re running multiple ads, always tag your links with UTMs to see which exact ad, keyword, or campaign is bringing real sales.
🔹 Example UTM Link:
Instead of using → yourwebsite.com/salespage
Use → yourwebsite.com/salespage?utm_source=facebook&utm_campaign=retargeting&utm_medium=cpc
📊 This will tell you EXACTLY which campaign, audience, and platform led to the sale.
✅ Facebook Pixel (But Don’t Rely on It Alone!)
🚀 Best for: Facebook advertisers who want to retarget & optimize.
✔ Tracks user behavior on your website (if they opt-in, buy, etc.).
✔ Helps with Facebook ad optimization & retargeting.
✔ Essential for custom audiences & lookalike targeting.
💡 Why NOT rely on Facebook Pixel alone?
Facebook’s iOS14 privacy updates messed up tracking. Now, Facebook loses 30-50% of conversion data, meaning:
❌ You’re flying blind if you ONLY use Facebook Pixel.
❌ Your retargeting and lookalike audiences are less accurate.
🚀 Pro Tip: Use Facebook Pixel WITH Google Analytics & Hyros for the most accurate data.
🔹 Key Rule: NEVER SCALE ADS WITHOUT TRACKING ROI
Scaling without accurate tracking is like betting your entire business on guesswork.
💰 Good tracking = You know EXACTLY which ads print money, so you scale with confidence.
💸 Bad tracking = You think you're making money, but you're actually bleeding cash.
🚨 MUST-DO BEFORE SCALING:
✅ Double-check your REAL ROI using third-party tracking.
✅ Verify which ads are ACTUALLY bringing in sales (not just clicks!).
✅ Only increase ad spend when you KNOW an ad is consistently profitable.
🔥 Track Everything, Scale Smartly, and Print Money
If you’re serious about making real money with ads, here’s what to do:
1️⃣ Set up PROPER tracking (Hyros, Google Analytics, UTM links).
2️⃣ Stop relying only on Facebook & Google’s misleading ad metrics.
3️⃣ Use real data to scale ads that are ACTUALLY making you money.
🚀 When you track correctly, you don’t "guess" which ads work—you KNOW.
🚀 And when you KNOW, you can scale with confidence.
💰 Now go track, optimize, and scale your ads the right way! 🎯
🔥 The Final Checklist: Is Your Ad Ready to Convert?
You’ve built the perfect ad… or have you?
Before you hit launch and start throwing money at Facebook and Google, you need to double-check that your ad has ALL the elements of a high-converting campaign.
Miss just one of these? Your ad will flop. Nail them all? Your ad will print money.
✅ HOOK: Grabs Attention Within 5 Seconds
The first 5 seconds determine everything.
✔ Is your hook unexpected, bold, or visually disruptive?
✔ Does it make people instantly curious or intrigued?
✔ Does it promise a clear benefit that your audience wants?
🚀 Best Practice: Start with a shocking claim, bizarre visual, or open-ended curiosity loop.
🛠 Example Hooks:
📉 “99% of people do this wrong—are you one of them?”
💰 “I turned $5 into $5,000… here’s how.”
⚡ “This dumbest ad I ever made generated $10 million.”
💡 If your hook is weak, nothing else matters—fix it first.
✅ PROOF: Testimonials, Results, or Authority Validation
Nobody trusts random ads. People believe proof.
✔ Do you have real testimonials or case studies?
✔ Have you shown before & after results?
✔ Have you leveraged authority figures, media mentions, or industry validation?
🚀 Best Practice: Show proof ASAP. Don’t wait—people need validation immediately.
🛠 Example Proof Statements:
⭐ "Over 10,000+ people have already used this!"
📊 "We’ve helped businesses generate over $50 million in sales."
🔥 "As featured in Forbes, Business Insider, and CNBC."
💡 If there’s no proof, your ad looks like a scam.
✅ STORY: A Compelling Narrative That Keeps Viewers Engaged
People don’t just buy products—they buy stories.
✔ Does your ad follow a clear story arc (struggle → discovery → transformation)?
✔ Is the protagonist relatable to your target audience?
✔ Do you build emotional engagement with a real challenge or breakthrough?
🚀 Best Practice: Your story should feel like a mini-movie, NOT a sales pitch.
🛠 Example:
"Meet Sarah. She was drowning in debt, stuck in a 9-to-5 she hated. Then, she discovered a weird Shopify strategy using a $5 mug… and everything changed."
💡 The better the story, the more people stay, engage, and buy.
✅ CHALLENGE: A Live Demonstration or Social Experiment
Seeing is believing. A challenge proves your claim is real.
✔ Have you demonstrated your product/service in action?
✔ Does your ad create suspense (Will it work or not?)
✔ Does it feel like an experiment rather than a pitch?
🚀 Best Practice: Position the challenge as a real-time test, not a staged ad.
🛠 Example Challenges:
📈 "Can I turn this random thrift store mug into a $500/day business? Let’s find out."
🧴 "I used this acne serum for 7 days. Does it actually work? Here’s what happened."
🏋️ "Can this one ab exercise give me a six-pack in 30 days?"
💡 If your ad doesn’t SHOW the proof happening, people will doubt it.
✅ PSYCHOLOGY: Scarcity, Urgency, Social Proof, FOMO
Buying is emotional—you need to trigger psychological responses to push action.
✔ Have you added urgency ("This offer expires in 24 hours!")?
✔ Is there scarcity ("Only 100 spots left!")?
✔ Have you created FOMO ("10,000+ people are already using this—don’t get left behind!")?
🚀 Best Practice: Layer at least TWO of these psychological triggers into your ad.
🛠 Example Phrases That Push Action:
⏳ "Only available for the next 48 hours—don’t miss out!"
👥 "Everyone is jumping on this… are you the only one left out?"
🛒 "We just restocked, but it’s selling out FAST!"
💡 If your ad doesn’t create urgency, people will say, “I’ll do it later” (and never do it).
✅ CTA: Clear, Benefit-Driven, and Visually Reinforced
Your CTA must be so obvious and compelling that clicking feels like the next logical step.
✔ Is your CTA direct and action-driven (“Click here to watch the free training”)?
✔ Does it reinforce the benefit ("Get instant access to the 3-step formula now!")?
✔ Have you removed friction ("No payment required, just enter your email")?
🚀 Best Practice: Show a visual cue (cursor clicking the button, preview of the landing page).
🛠 Example CTA Statements:
🔹 "Click below before this disappears forever!"
🔹 "Get the free guide—no payment required!"
🔹 "Watch the full demo now before it’s taken down!"
💡 If your CTA is weak, people will be interested but not take action.
✅ TRACKING: Hyros, Google Analytics, or Facebook Pixel in Place
Without tracking, you’re guessing, not marketing.
✔ Have you set up Hyros, Google Analytics, or UTM links?
✔ Are you tracking real sales, not just clicks?
✔ Have you cross-checked Facebook & Google data with third-party tracking?
🚀 Best Practice: NEVER scale an ad unless you KNOW it’s profitable.
🛠 Essential Tracking Tools:
📊 Hyros → Advanced tracking across multiple platforms.
📊 Google Analytics + UTM Links → Basic but effective for tracking traffic sources.
📊 Facebook Pixel → Good for retargeting, but not fully reliable.
💡 If you’re not tracking ROI, you’re throwing money away.
🚀 Now, Go Create an Ad That Prints Money. 🎯
If your ad checks ALL these boxes, congratulations—you're about to crush it.
But if you missed just one of these elements? Fix it now.
🚀 Ads that convert aren’t magic—they follow a formula. Stick to this checklist, track results, and watch your ROAS skyrocket.
💰 Your move: Optimize, launch, scale. See you at the top. 🚀