đŻ âThe One Thingâ That Doubled My IncomeâWhy Doing Everything Gets You Nowhere
Overwhelmed, burned out, and still broke? Learn how one book, one question, and one major mindset shift helped a creative entrepreneur double their income by doing lessânot more.
The 24-Hour Equality Clause (and Why It Doesnât Matter)
Ah yes, the motivational poster classic:
âEveryone has the same 24 hours.â
Itâs meant to inspire, but letâs be honestâit mostly makes you feel like trash when youâre binge-watching a baking competition at midnight while Elon Musk is apparently launching rockets and tweeting memes at the same time.
Sure, Oprah, Musk, BeyoncĂ©, and Mike-from-accounting technically all get 1,440 minutes per day. But letâs not pretend this is some egalitarian productivity utopia.
Hereâs the real tea:
The difference isnât time. Itâs focus.
Why That âSame 24 Hoursâ Line Is a Lie Dressed as Inspiration
Letâs break it down:
- You: Wake up, scroll socials, get to work, answer emails, dodge Zoom calls, overcommit to five side hustles, cry a little.
- Them: Wake up, execute a singular vision with terrifying precision, delegate everything else, meditate with the Dalai Lama, fund a village.
Same 24 hours? Sure.
Same strategy? Not even close.
The Difference? Laser-Focused Obsession
Successful people donât juggle 19 priorities.
They find one thing worth chasingâand go all in like it's the last slice of pizza at a party.
Letâs put it this way:
- They obsess.
- They eliminate.
- They say ânoâ to 99% of the noise.
- They guard their calendar like a VIP section.
Meanwhile, Mike is trying to become the next Buffett, Beethoven, and bilingual bodybuilderâall before next quarter.
Thatâs not ambition. Thatâs a burnout recipe.
Time Isnât Your ProblemâDistraction Is
The reason most people stay average isnât because they lack time.
Itâs because they burn premium energy on low-priority trash.
You canât win the race if youâre sprinting in 12 directions.
So hereâs your takeaway:
Stop romanticizing hustle. Start respecting focus. One thing. One goal. One domino at a time.
Because while everyone technically has the same 24 hours, only a few know how to actually use them like they matter.
The Domino Effect - Small Moves, Big Shifts
Letâs talk physicsâbut make it motivational.
Back in 1983, physicist Lorne Whitehead made a simple yet mind-blowing discovery:
A single domino can knock over another domino 1.5 times its size.
String together 28 dominos, each growing 1.5x larger than the last, and guess what?
You could theoretically knock over the Empire State Building with the flick of that first little tile.
No, seriously. From 2 inches to 1,454 feet in 28 strategic moves. Mind. Blown.
Translation? Do Less. But Make It Count.
The key isnât doing everything.
Itâs doing the right first thing.
â
One focused action.
â
One clear priority.
â
One domino that kicks off a chain reaction.
When you start with the right taskâthe one that makes everything else easier or unnecessaryâyou build momentum. Confidence. Progress.
Thatâs the Domino Effect in real life.
Real Talk - Which Domino Are You Ignoring?
Not every task has equal power.
Some are decoys. Others are distractions dressed in productive clothing.
But one is the game-changer.
So Mike, my dude, put down the French grammar book.
Youâre not going to need to order croissants in Paris if youâre still trying to figure out your core business idea.
Find the first domino.
Tip it.
Then get out of your own way.
Because once momentum kicks in, even the Empire State Building doesnât stand a chance.
The Six Myths That Keep You Mediocre
Letâs gather around the productivity campfire and roast a few sacred cows, shall we?
Because if youâve ever wondered why your color-coded planner still isnât getting you resultsâor why you're somehow exhausted from being âbusyâ all day but still didnât move the needleâitâs probably because youâve been drinking the myth-flavored Kool-Aid.
Time to call it out.
1. Everything is Equally Important
Ah yes, the myth of equalityâso noble in theory, so destructive in execution.
Letâs get real:
Texting your ex at 2 a.m. is not as important as prepping for your job interview.
But your brain? It loves chaos. It treats pings, alerts, and mini-distractions like urgent crises.
The fix?
Apply the legendary 80/20 rule:
- 20% of your efforts = 80% of your results.
- The rest? Background noise with a good PR team.
Filter your to-do list through this lens, and suddenly, half of it can go live on a sticky note labeled ânice but nonessential.â
2. Multitasking is Efficient
Only if youâre a robot. (And newsflash: even robots buffer.)
Stanford researchers obliterated this myth when they found that multitaskers werenât doing moreâthey were doing worse. Their focus? Scattered. Their performance? Subpar.
Multitasking is basically productivity cosplay.
It feels efficient, but in reality, you're just doing a bunch of things badly at the same time.
Pro move: Do one thing. Crush it. Then move on.
3. You Just Need More Discipline
Oh sweet, naive Rocky. Itâs not about how much you can âpower through.â
Itâs about how often you donât have to.
Discipline isnât about gritting your teeth every day like you're training for the Navy SEALs.
Itâs about creating systems, environments, and habits that make the right thing the easy thing.
You donât need more willpower.
You need fewer decisions and better defaults.
4. Willpower Is Always Available
Willpower is not an all-day buffetâitâs a finite, fragile little battery.
Every decision you makeâfrom brushing your teeth to not throat-punching your coworkerâdrains it.
Thatâs why by the time you get home, itâs suddenly very easy to eat three brownies and watch 19 episodes of a show you donât even like. Youâre not weak. Youâre depleted.
Solution?
Front-load your day with your most important task. Protect your mornings like theyâre BeyoncĂ© tickets.
5. A Balanced Life Is the Goal
âBalanceâ sounds dreamy, like a scented candle in a yoga studio.
But real success? Itâs often a little⊠lopsided.
Extraordinary results demand extraordinary focus. That means being intentionally unbalancedâat least for a season.
If you're launching a business, writing a book, or chasing a dream, guess what?
Laundry might pile up. Social life might go dim. Thatâs not failureâthatâs focus.
Just be sure youâre burning the candle for the right flame.
6. Donât Think Too Big
Thinking small might keep you safe, but it also keeps you invisible.
Every world-shaker, game-changer, and legend you admire? They started with an idea that made people go, âWait, what?â
J.K. Rowling envisioned a seven-book magical universe. Steve Jobs saw a computer in every home. Beyoncé⊠well, Beyoncé just is.
Big dreams force bold action. They raise your standards, your circle, and your results.
So go aheadâthink massive. Then act like your Wi-Fi password depends on it.
Bottom Line?
If you want average results, keep chasing balance, multitasking like a squirrel on espresso, and relying on raw willpower.
If you want extraordinary, youâve got to kill the myths, keep it simple, and go all in on your ONE Thing.
Because mediocre is crowdedâand you, my friend, are aiming higher.
đ§ The Power of Better Questions
Your brain is basically a Google search bar with legsâand a little anxiety. It will literally answer whatever question you throw at it, whether itâs genius or completely unhinged. The catch? Garbage in, garbage out.
So when you ask it:
âHow can I do everything?â
Buckle up, because youâre about to get answers straight out of a chaos gremlinâs journal:
- âWake up at 4 a.m. and become one with your alarm clock.â
- âRead 12 productivity books simultaneously while meal-prepping quinoa.â
- âBuild a 48-tab Notion dashboard youâll never use, inspired by someone who clearly doesnât sleep.â
These are efficient answers... to a terrible question. Your brain isnât the problem. The question is.
đ”ïžââïž Ask Better, Think Smarter
Now flip the script and ask a big, specific, and useful question:
âHow can I double my income in the next 3 months?â
âWhat would make my service such a no-brainer that people beg to sign up?â
âWhat can I do to guarantee 10 referrals a month from existing clients?â
Suddenly your brain puts on a metaphorical trench coat and monocle and becomes full Sherlock. It starts connecting dots, noticing patterns, creating systems, and maybeâmaybeâturning down the panic.
This is the real magic of better questions. They cut through noise. They inspire action. They move you from âI need more productivity hacksâ to âOh wait, I just need to pitch better.â
đŻ Big + Specific > Vague + Busy
Letâs break this down:
- Bad Question: âHow can I make more money?â
Vague. Boring. Your brain gives you a shrug emoji. - Better Question: âWhat steps would help me land one $1,000 client this month?â
Now weâre cooking. - Elite Tier Question: âWhat offer could I design that would convert 95% of people I pitch to?â
Cue galaxy brain moment.
đĄ Real Talk:
- Vague questions lead to vague plans.
- Big and specific questions force clarity.
- Clarity leads to focused action.
- Focused action leads to results.
So next time you're spiraling into a rabbit hole of "should I start a podcast or rebrand my Instagram for the 6th time?", pause. Breathe. Then ask a better question.
Your future self (and your bank account) will thank you.
Finding Your âONE Thingâ: Purpose + Priority = Progress
Alright, this is where it gets juicyâlike biting into a mango of meaning.
Youâve roasted the myths. Youâve dropped the multitasking. Now itâs time to zero in on what actually matters. Because âbeing busyâ is not a flex. Being aligned is.
To fully live the âONE Thingâ philosophy, you need two magical ingredients:
âš Purpose + đŻ Priority = đ Progress
Letâs break it down.
đč Purpose: Your âWhyâ
Your purpose is the engine behind your ambition. Itâs not just what you wantâitâs why you care. Itâs the thing that lights you up, even when coffee fails you and your to-do list is staging a coup.
To uncover it, ask yourself:
- What am I passionate about?
- What outcome gives me goosebumps just thinking about it?
Then smash those two together like PB&J until something tasty and terrifying comes out.
Example:
- Passion: Teaching
- Desired Outcome: Helping people unlock potential
- ONE Thing: Become an online educator and build a course empire
Now weâre talking. Thatâs not just a goalâitâs a mission.
Put it on a Post-it. Tattoo it on your heart. Frame it on your fridge. Purpose is your north star. Everything else? Navigation.
đž Priority: Your âWhat Nowâ
Once you know where youâre going, itâs time to chart the course. This is your what now moment.
And no, itâs not âdo everything all at once while panicking.â Weâre upgrading to precision.
Hereâs how to reverse-engineer your path like a boss:
- Whatâs the ONE thing I can do in the next 5 years to move toward my purpose?
- Whatâs the ONE thing I can do this year to support that 5-year goal?
- This month?
- This week?
- Today?
- Right now?
This simple cascade turns a massive, intimidating dream into a GPS-friendly set of moves.
Think of it as a Google Maps for your goalsâwith turn-by-turn directions and no annoying reroutes.
Why It Works
This method does three critical things:
- It clarifies your direction
- It protects your time
- It builds momentum
Youâre no longer reacting to life. Youâre orchestrating it.
Pro Tip: Start Ugly, But Start
You donât have to get it perfect. You just have to get it going.
Write your purpose. Pick your priority. Set your first domino in motion.
Because once you align your why with your what now, youâre not just making progress.
Youâre making purposeful progress.
And that, my friend, is where the real magic lives.
So go aheadâask yourself:
âWhatâs the ONE thing I can do, such that by doing it, everything else becomes easier or unnecessary?â
Then do it.
Today.
Now.
đŻ The Magic Question That Changes Everything
Ah yes, The One Thingâs holy grail. The question so deceptively simple, so quietly powerful, it should come with a warning label and theme music:
âWhatâs the ONE thing I can do such that by doing it, everything else becomes easier or unnecessary?â
Thatâs it. Thatâs the whole question. No fluff. No productivity hacks. No 5 a.m. ice baths. Just one ruthless filter for your to-do list.
This isnât just a productivity prompt. Itâs a mindset exorcism. It forces you to get honest. It exposes the busywork. And it reveals where the real leverage lives.
đ ïž Apply It Like a Pro
Letâs break it down by business goal.
Goal: Make Your First $1,000 as a Freelancer
The One Thing: Cold pitch clients.
Not rebranding. Not building a beautiful website no one visits. Not tweaking fonts. Just: send the pitch. Start the conversation. Get paid.
Goal: Grow Your Organic Traffic
The One Thing: Create consistent, high-quality content.
Not post on 9 platforms daily like a digital octopus. Pick your lane, stick to it, and dominate.
Goal: Scale Your Business
The One Thing: Hire help.
Because doing it all yourself is cute until you hit the ceiling. Let go, delegate, breathe.
đ§ If Everything is a Priority⊠Nothing Is
Hustle culture has a dark little secret: it lied.
It told you that you could have multiple priorities.
Fun fact:
The word priority entered the English language in the 1400s. It was singular. It stayed singular for five centuriesâuntil corporate chaos culture turned it into a to-do list with 17 âtopâ tasks.
You cannot have five #1s. Thatâs not a to-do list, itâs a panic attack waiting to happen.
𧚠Why This Question Works
- It kills decision fatigue. One thing. Not twenty.
- It creates a domino effect. One action that knocks over the rest.
- It exposes your fear. Usually the One Thing is also the scariest thingâwhich is why it works.
So next time your to-do list starts to look like a CVS receipt, pause and ask:
âWhatâs the one thing I can do right now that will make the rest easier or unnecessary?â
Then do that. Nothing else. Just that.
Everything else is just noise.
đą Finding Your âDominoâ: The Case for Focus
You know that moment when you watch a successful creator or entrepreneur and think,
âHow are they everywhere at once? Do they sleep? Are they powered by Red Bull and chaos?â
Let me save you a panic spiral: They didnât start that way.
Nobody builds an empire in a day. They just knocked over one perfectly placed dominoâand let momentum do the rest.
𧩠The Domino Effect: Small Move, Big Impact
Hereâs the secret sauce: Study the people you admire. Not what theyâre doing now, but what they did firstâbefore the sponsors, the press, the paid newsletter, the merch line, the course suite, the SaaS product, and the casual billionaire energy.
Case Study: Ali Abdaal
Did he start with:
- A podcast?
- A cohort-based course?
- A book deal?
- Notion templates?
- A content team the size of a small country?
Nope.
He started with YouTube. One camera. One platform. One consistent habit.
That was the domino that knocked over the restâpress, products, publishing deals, and passive income galore.
đŻ Stop Trying to Be Everywhere. Start Being Somewhere.
Modern business advice loves to push the âomnipresenceâ agenda:
âYou need to be on Instagram, TikTok, YouTube, Twitterâsorry, Xâand LinkedIn. Oh, and Pinterest. And Threads! And donât forget your email list. Also a podcast. Maybe a book? Also, show up in person. Be real. Be authentic. Be available 24/7.â
Exhausted yet?
The truth is:
You donât need to be everywhere. You just need to be focused somewhere.
Thatâs your domino.
đ How to Find Your Domino
Ask yourself:
- Where do my strengths naturally shine?
- What platform plays to those strengths?
- Whatâs the one thing I could commit to consistently for 6â12 months?
- Who do I admireâand how did they start?
Donât copy their latest moveâstudy their first move. Thatâs the difference between admiration and delusion.
đ§ Focus Isnât LimitingâItâs Liberating
When you go all-in on one thing:
- You build trust faster.
- You build mastery deeper.
- You create momentum sooner.
And once youâve earned leverage, then you can expand.
Until then? Keep your eyes on that first domino.
Because the empire you want isnât built by doing everythingâ
Itâs built by doing the right first thing.
đ What Commitment to One Thing Looks Like
So, youâve identified your One Thingâcongrats! Thatâs the first domino. But hereâs the part where most people fall off: actually committing to it.
Not just casually. Not âwhen I have time.â Not âif I feel inspired.â
Weâre talking BeyoncĂ©-level commitment. Front row, center stage, screaming-lyrics kind of commitment.
Hereâs how to treat your One Thing like the career-defining act it is:
đ Time-Block It Like Itâs a Headliner
Put your One Thing on your calendar like itâs the event of the year.
You wouldnât skip a BeyoncĂ© concert for âa quick email check,â so donât ghost your most important work either.
Pro tip: Make it the first thing you do each day. Before Slack. Before inboxes. Before your brain turns into internet soup.
đĄïž Guard It Like a Greedy Dragon
If it doesnât help your One Thing, itâs a distraction. Period.
That includes:
- âQuick coffee chatsâ that morph into 90-minute therapy sessions
- Podcast invites with no strategy
- Inbox zero obsession
- Designing your third logo when your business still has zero clients
You donât need to be rude. Just ruthless.
đ« Say No to Fluff
Not everything deserves your time. In fact, most things donât.
If an opportunity, task, or trend doesnât serve your One Thingâitâs a âNope.â
Not âmaybe later.â Not âIâll squeeze it in.â
A full-body, guilt-free, peace-giving NO.
Fluff is what steals momentum. Your focus is too valuable to be fluffy.
đȘ Scale It Slowly (When Ready)
Once your One Thing is humming like a well-oiled money machine, thenâand only thenâconsider scaling.
Ask yourself:
- Can I expand without diluting the focus?
- Will this addition enhance the One Thing, or distract from it?
- Is this the next domino, or just shiny object syndrome in a trench coat?
Growth doesnât mean doing more things. It means doing the right thing better.
â±ïž Even 15 Minutes a Day Can Change Everything
Donât underestimate the power of consistency.
Our protagonist didnât start with an army of editors and 8-hour creative days.
They started with 15 minutes a day. One focused block. One high-leverage action. One repeatable habit.
And over time? That 15 minutes snowballed into $240,000.
đ„ The Takeaway
Committing to your One Thing isnât glamorous.
Itâs not flashy. Itâs not viral.
But itâs effective as hell.
And in a world screaming âDO MORE,â
the boldest move you can make is to do lessâ
on purpose, with intention, and without apology.
Absolutely. Here's a practical, punchy, and actionable framework based on The One Thing approach, distilled from the blog content above.
đŻ THE ONE THING FRAMEWORKâą
The Anti-Hustle Blueprint for Focused Success
This framework helps creatives, solopreneurs, and overwhelmed humans ditch the chaos, find clarity, and make meaningful progress by doing lessâbut doing it better.
đč Step 1: Ask a Better Question
Your brain is a search engineâso give it the right prompt.
Stop asking:
- âHow can I do it all?â
- âWhat should I work on next?â
Start asking:
- âWhatâs one specific thing I can do to [desired outcome] in [timeframe]?â
đ Example:
âWhat would I have to do to make $5,000 from my service in the next 60 days?â
đč Step 2: Identify Your One Thing
The action with the highest leverage. The first domino. The priority that makes other tasks easierâor irrelevant.
Ask yourself:
âWhatâs the ONE thing I can do such that by doing it, everything else becomes easier or unnecessary?â
đ§ Hint: Itâs usually the thing youâve been avoiding (hi, cold pitching).
đč Step 3: Commit Like Itâs BeyoncĂ©
You donât find time. You make time.
How to commit:
- Time-block it. Put it on your calendar like itâs non-negotiable.
- Guard it. Nothing touches it until itâs done. Not emails. Not meetings. Not snacks.
- Say no to fluff. If it doesnât support the One Thing, it doesnât get your energy.
- Start small if you need to. Even 15 minutes a day = momentum.
đč Step 4: Execute with Focus
Do only your One Thing until itâs done. Everything else is noise until then.
Execution tips:
- Batch distractions (emails, DMs, admin) for later.
- Use a physical or digital âDo Not Disturbâ setting.
- Track progress only on this One Thing.
đč Step 5: Review and Reassess
Your One Thing can evolveâbut only once itâs done its job.
Ask:
- Is my One Thing still the most important thing?
- Is it generating momentum, income, clarity, or leverage?
- Whatâs my next domino?
𧱠Summary: The ONE THING Frameworkâą
Step | Action |
---|---|
1 | Ask a big, specific question |
2 | Identify your highest-leverage task |
3 | Time-block & commit like itâs sacred |
4 | Ruthlessly execute your One Thing |
5 | Reassess, evolve, repeat |
đŹ Mantra:
âYouâre not behind. Youâre just unfocused. The good news? Thatâs fixable.â
Use this framework anytime you feel overwhelmed, stuck, or like youâre working hard but getting nowhere.
And remember:
Focus isnât boring. Itâs how empires start. đŒđ„
Would you like a printable PDF or Notion template of this framework?
đŹ Final Thoughts: Focus Is the New Hustle
In a world that screams âDO MORE!â from every podcast, tweet, LinkedIn post, and guilt-ridden productivity plannerâŠ
The One Thing walks in like a chill monk, sips tea, and whispers:
âDo less. But do it better.â
And that whisper? Itâs worth more than every dopamine-drip hustle reel on Instagram combined.
Focus Isnât RestrictionâItâs Liberation
When you pick your ONE Thing, youâre not limiting yourself. Youâre unlocking momentum.
- You knock over one domino.
- That knocks over the next.
- And suddenly, youâve got a chain reaction that builds careers, businesses, books, and dreams.
Empires arenât built by doing everything.
Theyâre built by doing the right thing, consistently, over time.
Still Donât Know Where to Start?
Start here:
âWhatâs the ONE thing I can do, such that by doing it, everything else becomes easier or unnecessary?â
That question?
Itâs not just a thought experiment. Itâs a compass. A filter. A mic-drop moment of clarity.
So go ahead:
- Write it down.
- Frame it above your desk.
- Tattoo it on your soul (or your whiteboard, if youâre into less pain and more dry erase).
Then live it.
Because when you stop chasing rabbits and start setting dominos, something wild happens:
You move forward. Fast. Focused. Fulfilled.
Now go knock over your first domino.
The rest are waiting.
đ Hereâs Your (Life-Altering) Homework:
- Ask yourself one big, specific question.
Not âHow do I get ahead?â but âWhatâs the one move I can make that changes the game this quarter?â - Answer it with your One Thing.
Cut the fluff. Skip the noise. Find the lever that actually moves the needle. - Commit like your bank accountâand sanityâdepend on it.
Because spoiler alert: They probably do.
đ§ A Reminder for the Lost, Overwhelmed, and Overachieving:
Youâre not lazy.
Youâre not âbehind.â
Youâre not bad at business.
Youâre just unfocused.
And guess what? Focus is a skill.
Itâs learnable. Itâs trainable. Itâs fixable.
So let this be your turning point.
Let go of the everything strategy.
Say goodbye to the 50-tab days and the âmaybe I need a new color paletteâ spirals.
Pick your One Thing.
Protect it like itâs sacred.
And let that single domino set off the chain reaction youâve been chasing.
Because in the age of distraction, focus isnât just productiveâitâs rebellious.
And honestly? Thatâs the new flex. đ„