Cold Email Strategy Boosts Reply Rates by 5X: The Power of Not Asking
Discover how a subtle shift in cold email strategy, removing the ask, boosted reply rates by 5X. Learn why a no-pressure approach gets better results.
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A collection of 13 issues
How One Genius Copywriter Got 2 Million Clicks from a Single Email
A plain “50% off”? Yawn. Mix in a dash of psychology, scarcity, playful effort, and a touch of absurdity, and that email transforms into an interactive marketing event—turning an ordinary offer into a viral sensation.
Crafting Effective Subscriber Feedback Emails: Understanding Your Audience's Needs
Unlock valuable subscriber insights with targeted feedback emails. Learn how to craft effective questions and gather essential information to improve your content, products, and services.
Crafting an Effective Subscriber Survey Email: Engaging Your Audience for Valuable Insights
Learn how subscriber surveys can transform your business. Discover the key components of an effective survey email and gather valuable feedback to create offerings that truly resonate with your audience. Improve customer satisfaction, drive engagement, and make data-driven decisions.
Unlocking the Secrets of Email Marketing Success: The W+W+(K | B) Formula
Learn how to understand your subscribers, focus on a single call to action, and address what they need to know or believe to take action. Become a trusted friend and advisor to your subscribers and watch your email campaigns thrive.
On Becoming a Successful Creator: Insights from Jay Clouse, Founder of Creator Science
Discover the secrets to success as a creator with Jay Clouse, founder of Creator Science. Learn about effective monetization strategies, building strong audience relationships, and navigating the creator economy in this insightful podcast.
Craft Newsletters That Convert - A Guide to Boosting Engagement & Sales
Feeling overwhelmed by crafting the perfect newsletter? Fear not! This post breaks down the simplest, yet most effective strategy to skyrocket your engagement and conversions.
DMARC: More Than Just an Optional Extra
Gain a quick understanding of DMARC for emails and why it is important when sending bulk emails, such as cold emails and newsletters.
Setting Up a DMARC Record: A Step-by-Step Guide
A guide to implementing DMARC email authentication covering the essentials: verifying SPF/DKIM, designating a reports mailbox, generating a record, publishing in DNS, starting with a gradual policy, and monitoring reports to refine security.
Harnessing the Power of Relatable Stories in Email Marketing
Integrating stories into email marketing humanizes your brand and fosters emotional engagement. Craft relatable narratives that reflect common experiences. See examples of effective storytelling email campaigns.