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Development & Strategy

A collection of 74 issues

Leveraging Discovery: How a Skool User's Journey Unlocked a High-Value Course Purchase

A Skool user shares how the Discover tab led him to buy a high-ticket course, outlining strategies for creators to leverage visibility, engagement, community, personalized interaction and a soft-sell approach to connect with learners.

Maximizing Community Growth: Stake your Claim Skool Strategy

Ted Carr leveraged Skool's Discovery feature to grow his Bitcoin Skool community by 50%, with a step-by-step explanation including: keyword research, content strategy, URL optimization, member outreach, promotional tactics, and optimization techniques.

Funnel Analysis - Dan Henry

Analysis of Dan Henry's marketing funnel and sales tactics for his course "Get Clients University," examining the landing page and sales page design, copy, UX and suggestions to optimize conversions.

Solving Perpetual Problems: The Keystone of a Valuable Membership Site

Transform your membership site into a vital, sustainable resource by identifying and solving your audience's perpetual problems. Continually adapt content and strategies to their evolving needs.

The 12-Week Year - Breakthrough Productivity through Focused Execution

The "12 Week Year" boosts productivity by redefining a year into 12 weeks, creating urgency and focus. The framework emphasizes accountability, planning, execution, measurement, and time management through 12-week cycles of goal-setting and action.

Unlocking Peak Performance with Periodization: A Strategy for Life

Periodization offers a powerful framework for goal achievement and personal growth by applying focused effort on one skill at a time. Learn how this athletic training strategy can enhance productivity, stress management, and work-life balance.

Cultivating Emotional Connection to Fuel Goal Achievement

Achieving goals needs sustaining motivation & focus. Emotional vision connection drives resilience & motivation by aligning values with meaningful actions.

How One Freelance Writer Leveraged Her Newsletter to Sell $12,500 in Ebooks

Jen's experience shows how small passion projects can generate real money with the right audience and strategy. Her story provides an inspirational case study in monetizing a newsletter.

Ghost CMS and Mailgun Setup

Learn how integrating Ghost CMS with Mailgun's email delivery provides a powerful combination for sending newsletters and transactional email. This guide explains Mailgun's pay-as-you-go pricing, and provides step-by-step instructions.

Performing Redirects in Ghost

Redirects allow you to restructure URLs, update content, and fix broken links without losing SEO value or breaking existing links. Ghost supports 301 permanent redirects and 302 temporary redirects.