Making Info Products So Simple Even a Goldfish Could Use Them

Why Most Info Products Fail (And How You’re Probably Overthinking It)

The Curse of the Overcomplicated Info Product

Imagine this: You excitedly purchase an info product, ready to level up your skills or business. You open it… and immediately regret your life choices.

Why?

Because instead of a clear roadmap, you’ve been handed a 300-page doctoral thesis on "success" that tells you everything except what you actually need to do.

And before you know it, your info product joins the graveyard of abandoned digital courses, half-read e-books, and unopened PDFs that live rent-free in your downloads folder.

Why Does This Happen?

Most info product creators overcomplicate everything—not because they’re bad at what they do, but because they’re trying too hard to prove their expertise.

Here’s where they go wrong:

❌ They Get Too Excited and Dump Everything They Know into One Product

• They treat an info product like a brain dump instead of a structured guide.
• The result? A massive content avalanche that buries the user instead of helping them.

❌ They Confuse "Value" with "Volume"

• More pages do NOT mean more value.
• Nobody cares that your e-book is "The Ultimate 500-Page Guide to Email Marketing" if they just need a 10-minute tutorial on writing a subject line that converts.

❌ They Ignore How Humans Actually Learn

• People need quick wins to stay engaged.
• A step-by-step process is far more effective than an endless lecture.
• Information overload = paralysis, not progress.

The Result? A Bloated, Unread, and Refund-Prone Mess

When an info product is too long, too dense, or too abstract, here’s what happens:

🚨 Nobody finishes it (which means they don’t get results).
🚨 Frustration sets in ("Ugh, I don’t have time for this!")
🚨 Refund requests pile up ("I expected a step-by-step guide, not a college textbook.")
🚨 Your credibility takes a hit (because your product failed to deliver transformation).

Moral of the story? If your info product is collecting digital dust instead of delivering real results, it’s probably because it’s too much, too fast, and too complex.

So… how do you fix it?

Simple: Cut the fluff, focus on action, and make it ridiculously easy to follow.

And that’s exactly what we’re diving into next. 🚀

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The Core Formula - Step-by-Step Simplicity

Why Simplicity Wins (Every. Single. Time.)

The best info products aren’t complex. They don’t try to sound smart. They don’t take users on unnecessary detours or drown them in theory. Instead, they are ruthlessly simple, cutting straight to the solution like a GPS leading you to the nearest taco truck at 2 AM.

The key? A clear, step-by-step structure that removes all guesswork.

The Magic Formula for an Effective Info Product

To create a product that’s actually useful, follow this formula:

✅ Each Step = One Page

• No fluff. No distractions. No five-paragraph intros about your life story.
• Just one actionable step per page so users can read and immediately apply it.

✅ Each Page Solves One Problem

• If your product promises to help someone "Build a Profitable Blog," don’t hit them with vague, motivational nonsense about “why blogging is great.”
• Instead, each page should solve a real, specific problem.

✅ Each Problem Leads to the Next Step

• Think of it like dominoes: solving one problem unlocks the next step.
• No one should feel lost wondering, "Okay… what do I do now?" after reading a section.

Why This Works: The IKEA Effect (Minus the Screaming & Missing Screws)

Think about how IKEA instructions work.

• Step 1: Attach this weird-looking screw thing.
• Step 2: Snap this wooden panel into place.
• Step 3: Magically, it’s starting to look like a table.

You’re never left wondering, "Wait… should I have done something else first?"

Now, imagine applying that clarity to your info product.

Instead of forcing people to decode a complex system, you give them a straightforward path where each step naturally builds on the last one. That way, they keep moving forward instead of getting frustrated and quitting halfway through.

The Result? Faster Wins, More Engagement, Happier Customers

When users don’t have to think too hard, they actually use your product.

When they use your product, they get results.

And when they get results, guess what?
✅ They trust you.
✅ They recommend you.
✅ They buy from you again.

The takeaway? Simple sells. Overcomplicated confuses.

So, ditch the fluff, trim the excess, and make your info product so easy to follow that success feels inevitable. 🚀

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One Problem, One Page - The Secret to Keeping It Clear

People Don’t Want a Lecture—They Want a Solution (Preferably Yesterday)

Let’s be real: No one wants to sit through an essay when they just need a quick fix.

People buy info products because they have a problem, and they want it solved ASAP—not after reading a 20-page introduction about your personal journey, your dog’s name, or your existential thoughts on entrepreneurship.

How Do You Keep It Clear and Actionable?

The secret? One problem, one page. That’s it.

Every page should:
✅ Have a clear title that tells users exactly what problem it solves.
✅ Give a direct, step-by-step solution—no fluff, no tangents.
✅ Use simple, clear language (think 6th-grade reading level, not a college dissertation).
✅ Stick to one key takeaway per page. No overwhelming multiple concepts at once.

Example: The Wrong Way vs. The Right Way

🚫 The Wrong Way:

A long-winded chapter called “The Ultimate Guide to Email Marketing Success” that starts with:

"Email marketing has been around since the dawn of the internet. Over the years, countless businesses have leveraged the power of newsletters to connect with audiences in deep and meaningful ways. In this chapter, we will explore the foundations of effective email marketing, touching upon various case studies and philosophical insights into why people open emails in the first place…"

Are you asleep yet? Because I am. 😴

✅ The Right Way:

A single page titled:
👉 "How to Build an Email List in 3 Easy Steps"

And it goes straight into:

1️⃣ Pick an Email Service (Recommended: ConvertKit, Mailchimp, or ActiveCampaign)
2️⃣ Create a Freebie (Checklist, PDF, or Video to Attract Subscribers)
3️⃣ Set Up a Simple Landing Page to Collect Emails

💥 Done. No fluff. Just results.

Why This Works: The Instant Gratification Factor

When users can immediately apply what they learn, they stay engaged and keep moving forward.

If your info product makes them scroll endlessly to find the actual action step, they’ll quit before they even start. And that’s how you end up with refund requests, bad reviews, and customers who never complete your course.

The Takeaway? Keep It Simple, Keep It Moving.

• Every page = one problem, one solution.
• If a step takes more than a few minutes to explain, break it down into smaller chunks.
• Make it so easy to follow that even someone skimming through can instantly apply what they’ve read.

The clearer you make it, the higher the success rate—and that’s what keeps people coming back for more. 🚀

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The Domino Effect - How Each Step Leads to the Next

Why Structure Matters More Than You Think

A great info product isn’t just a bunch of tips thrown together like a chaotic Pinterest board—it’s a strategically designed journey.

Your audience shouldn’t have to guess what comes next. They should feel like they’re being guided naturally, step by step, as if each solution automatically leads to the next problem they need to solve.

Think of it like falling dominoes:

✅ Solve problem A → Unlocks step B
✅ Solve problem B → Unlocks step C
✅ Keep repeating until they reach the final goal

This keeps users engaged, moving forward, and most importantly, taking action instead of overthinking.

The Secret? Every Solution Creates the Next Question

When someone solves one problem, a new question immediately follows. Your info product should be designed so that:

✔️ Each step naturally leads to the next.
✔️ No part of the journey feels random or disconnected.
✔️ Users never feel stuck wondering, "What do I do now?"

Example: The Perfect Flow for a Blogging Course

Imagine your product is about launching a profitable blog.

Here’s how the domino effect works:

1️⃣ Pick a niche (solves: "I don’t know what to write about.")
2️⃣ Set up a website (solves: "How do I start a blog?")
3️⃣ Write your first post (solves: "What should I publish first?")
4️⃣ Monetize with affiliate links (solves: "How do I make money?")

Notice how each step answers the next logical question? That’s what keeps users engaged without overwhelming them.

The Wrong Way vs. The Right Way

🚫 The Wrong Way: Random, disconnected chapters like:

• "How to Monetize Your Blog" (before they’ve even set it up!)
• "How to Grow an Email List" (when they haven’t even written a post yet)
• "SEO Strategies" (when they don’t have a website to optimize yet)

✅ The Right Way: A structured, step-by-step progression that flows seamlessly.

Why This Works: People Need Momentum

When users see quick wins, they stay engaged.

If your info product jumps all over the place, people feel lost and frustrated—and frustrated customers don’t finish courses, get results, or leave glowing testimonials.

So, design your product like a logical journey where:

🚀 One step unlocks the next, keeping them motivated.
🚀 Each solution answers their next burning question.
🚀 By the end, they’ve reached their goal—without feeling overwhelmed.

When done right, this doesn’t just make your info product easy to follow—it makes it addictive. 💡

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Built-in Feedback Loop - How to Improve Your Info Product in Real Time

Why Feedback is the Secret to a Winning Info Product

Here’s the truth: No info product is perfect on launch day.

Even if you’ve created the simplest, most well-structured, step-by-step guide ever, some people will still:
🚨 Get stuck
🚨 Have unanswered questions
🚨 Drop off before finishing

If you’re not collecting real-time feedback, you’re flying blind. You won’t know where your customers are struggling, which sections are confusing, or what’s stopping them from getting results.

So instead of waiting for negative reviews or refund requests, build feedback directly into your product.

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3 Ways to Create an Effective Feedback Loop

✅ 1. Ask for Real-Time Feedback Inside the Product

• Don’t wait until the end—prompt users for feedback as they go.
• Add quick surveys or emoji reaction buttons at key points (Example: “Was this step clear? 👍👎”).

Example:
📝 At the end of a module, ask:
“Did this step make sense? If not, what’s confusing you?”
(Bonus: This also helps you improve future versions!)

✅ 2. Add a ‘Where Are You Stuck?’ Form or Survey

• Some users won’t reach out unless you invite them to.
• A simple form lets them report problems before they give up entirely.

Example:
🔍 A short Google Form with 3 quick questions:

• “What’s the biggest challenge you’re facing right now?”
• “Which part of this course was unclear?”
• “What’s one thing that would make this easier?”

✅ 3. Offer a Support Channel (Community, Email Help, or Chatbot)

• Give users an easy way to ask questions and get unstuck fast.
• This could be:
  • A private Facebook group or Discord server
  • A Q&A forum inside your course
  • A chatbot or dedicated email support

Example:
📢 Online Course Support: A discussion forum where users share their biggest obstacles, and the creator (or community) jumps in to help.

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Why This Works: Your Product Improves Itself Over Time

By actively listening to your customers, you:

🚀 Find & fix weak points in your product before they turn into refund requests.
🚀 Create a better experience, making it easier for users to finish and get results.
🚀 Show customers you actually care, which boosts trust and loyalty.

Bottom line? A feedback loop turns your info product into a living, breathing, ever-improving resource. And that’s how you build a business that grows with its audience. 🔥

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Clear Call-to-Action (CTA) for What’s Next

Your Info Product Shouldn’t Be a Dead End

So your customer finished your info product—awesome! 🎉 But now what? If you don’t direct them to the next logical step, they’ll just move on with their life… and you’ll have missed a huge opportunity.

A well-structured info product isn’t just about teaching—it’s about guiding users along a journey. And that means having a clear, compelling Call-to-Action (CTA) that keeps them engaged.

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3 Ways to Keep Them Moving Forward

✅ 1. Direct Them to Your Next Product or Service

• If they’ve completed your course, they’re already invested in the topic.
• Offer them a natural next step that builds on what they just learned.

Example:
📺 Finished: "How to Start a YouTube Channel" Course
👉 Next Step: "YouTube Monetization Masterclass" (teaches them how to earn money from their channel)

✅ 2. Offer an Advanced Version or Exclusive Upgrade

• If they loved the intro-level version, they may want deeper, premium content.
• Offer an upgraded version, private coaching, or VIP package.

Example:
💰 Finished: "Beginner’s Guide to Affiliate Marketing"
👉 Next Step: "Advanced 6-Figure Affiliate Mastery" (Includes live coaching + exclusive strategies)

✅ 3. Guide Them to a Community or Mastermind Group

• People crave support, networking, and accountability—give them that.
• A private community, mastermind, or ongoing membership keeps them engaged long-term.

Example:
📝 Finished: "How to Write & Sell an Ebook" Course
👉 Next Step: Join the "Ebook Authors Growth Hub" (A membership with live Q&As, templates & marketing strategies)

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Why This Works: Customers Who Stay Engaged, Stay Loyal

When you guide people to the next step, you:

🚀 Increase customer lifetime value (more purchases = more revenue)
🚀 Keep them engaged with your brand (so they don’t forget about you)
🚀 Turn them into superfans who refer others (because they trust your process)

Your info product should feel like a journey, not a one-off event. Always show them what’s next—and make it irresistible. 🔥