How to Market Your Info Product Like a Pro

Most people create a product, launch it… and hope it sells.

🚨 Bad news: Hope is not a marketing strategy.

🚀 Good news: Marketing is a skill—and once you learn it, you’ll never struggle to sell again.

The winning formula for marketing isn’t complicated. It’s about building trust, creating demand, and making sales a natural next step. Here’s how to do it like a pro.

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1. Build an Audience First

Your audience is your free traffic. The bigger your audience, the easier it is to sell—because people already trust you.

How to Build an Audience (Without Ads):

✅ Start tweeting, writing, or making videos about your topic.
✅ Share valuable, actionable insights for free.
✅ Be consistent—people buy from those they see often.

📌 Example: If you’re selling a course on writing viral tweets, start by posting Twitter growth tips daily.

🔥 Pro Tip: Don’t wait until your product is ready to start marketing. Build demand first, sell later.

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2. Use a Content System (Repurpose Everything)

One piece of content should never be just one post. Repurpose it across platforms to multiply your reach.

How to Repurpose Like a Pro:

📌 One newsletter → Becomes:
✔️ A Twitter thread
✔️ A LinkedIn post
✔️ A TikTok / YouTube Short
✔️ A blog post

📌 One long-form video → Becomes:
✔️ 5+ short clips for TikTok/Reels
✔️ A Twitter thread summarizing key points
✔️ A LinkedIn post on the main takeaway

🚀 Example: If you write a Twitter thread on getting clients, turn it into a LinkedIn post, Instagram carousel, and YouTube video.

🔥 Pro Tip: More content = more visibility = more sales.

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3. Create a Lead Magnet (Build an Email List)

Your email list = your money machine.

Instead of pitching your product immediately, offer a free mini-version of it in exchange for an email.

Best Types of Lead Magnets:

✅ Free PDF guide (e.g., “5 Viral Tweet Templates That Work Every Time”)
✅ Mini course (e.g., “How to Write Viral Content in 7 Days”)
✅ Checklist or template (e.g., “The Ultimate Content Calendar for Creators”)

🚀 Example: If you’re selling a Twitter growth course, create a free guide on writing better hooks.

🔥 Pro Tip: The best buyers come from email lists—start collecting emails ASAP.

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4. Launch Your Product the Right Way

Dropping a link and saying "Hey, buy this" won’t work.

A proper launch strategy creates excitement, urgency, and demand.

How to Sell Without Feeling Salesy:

✔️ Hype it up BEFORE launch (tease behind-the-scenes content).
✔️ Use case studies (show success stories and transformations).
✔️ Create urgency (limited-time discounts, bonuses, or exclusive offers).

🚀 Example:

• "I've been working on this for months. If you're struggling to grow on Twitter, this is for you. Launching in 3 days!"
• "First 50 buyers get a free 1-on-1 call. After that, the price doubles."

🔥 Pro Tip: People need multiple reminders before they buy—promote consistently.

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5. If You’re Not Selling Daily, You’re Doing It Wrong

Selling isn’t a one-time event—it’s an ongoing process.

✔️ Talk about your product daily.
✔️ Share testimonials and case studies.
✔️ Create new angles (FAQs, success stories, behind-the-scenes).

🚀 Example:

• Monday: "Struggling to write engaging tweets? This system fixes that."
• Tuesday: "How John used my system to grow from 500 to 50K followers."
• Wednesday: "Why most people fail at Twitter growth (and how to fix it)."
• Thursday: "24 hours left for the launch discount!"

🔥 Pro Tip: Selling daily doesn’t mean being annoying—it means finding creative ways to position your product so it feels valuable.

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Final Thoughts: Marketing = Consistency + Strategy

🚀 Marketing isn’t about one perfect post—it’s about showing up daily.

✅ Build an audience first
✅ Repurpose your content across platforms
✅ Offer a free lead magnet to build an email list
✅ Create a launch strategy that builds urgency
✅ Talk about your product every single day

📌 If you do this, your product won’t just sell—it will scale.

🔥 Now, let’s talk about launching like a pro so your product doesn’t go unnoticed. 🚀