By Sunil Ramlochan in Target and Engage — 15 Jul 2024

A Pitching Framework for Leaders

Discover the ultimate "Name, Same, Fame, Aim, Game" pitching framework for leaders. Learn how to craft a compelling pitch that’s clear, concise, and powerful, whether in a social setting or a formal presentation.

Overview

The Pitching Framework is designed to help entrepreneurs, business owners, and professionals craft effective and powerful pitches using the "name, same, fame, aim, game" model. This framework emphasizes the importance of rehearsing pitches and distinguishes between social pitches and scheduled pitches.

Components of the Framework

Name, Same, Fame, Aim, Game Model
Importance of a Rehearsed and Powerful Pitch
Distinguishing Between Social and Scheduled Pitches

1. Name, Same, Fame, Aim, Game Model

The Name, Same, Fame, Aim, Game model is a simple yet powerful framework designed to help you craft a pitch that is clear, compelling, and impactful. Each element serves a specific purpose that, when combined, creates a comprehensive narrative about you, your business, and your long-term vision. Let’s break down each part of the model:

a. Name: Establishing Identity

The first part of any pitch is the "Name"—the fundamental act of introducing yourself and your business. It’s more than just saying your name and title; it’s about establishing your identity and making sure your audience knows who you are and what you represent.

Action: Clearly state your name and the name of your business or project.

Purpose: This step is about identity and brand recognition. By establishing who you are upfront, you make it easy for your audience to connect with you and your brand.
Example: “Hi, I’m Sunil Ramlochan, the Founder of Prompt Engineering.”

This introduction is straightforward but essential because it sets the stage for everything that follows. Right from the start, you’re signaling your authority and presenting your business as a legitimate, credible entity. It’s important to be confident in this stage—this is the first moment your audience will form an impression of you, and clarity is key.

b. Same: Relating to Something Familiar

After you’ve established your identity, the next step is to help your audience relate to your business. The “Same” phase involves comparing your business to something familiar—something your audience already understands. This step is crucial because it creates instant recognition and helps bridge the gap between the unknown and the known.

Action: Relate your business to something familiar to create instant understanding.

Purpose: Make your business concept easy to grasp by comparing it to something well-known in the audience’s mind. This makes it easier for them to understand your value proposition quickly.
Example: “Dent Global is like the 'Harvard' for entrepreneurs.”

Here, the comparison to Harvard gives the audience an immediate reference point. Harvard is globally recognized as a prestigious institution, so positioning Dent Global in this way gives your business a sense of credibility and authority. Even if your audience isn’t familiar with your company, they now understand the scope and prestige of what you’re doing. It’s about using familiarity to establish clarity.

c. Fame: Highlighting Uniqueness and Credibility

The “Fame” section is where you showcase what makes your business notable or distinctive. This is your chance to talk about your track record, your unique selling points, and what sets you apart from the competition. It’s a moment to establish credibility and build trust by highlighting your achievements or the innovative aspects of your business.

Action: Highlight what makes you or your business notable or different.

Purpose: This step is all about establishing credibility and reinforcing your uniqueness. You want your audience to see why you are the right person (or business) to follow, partner with, or invest in.
Example: “We’ve helped over 3,000 entrepreneurs scale their businesses globally.”

This is powerful because it’s not just about what you say, it’s about what you’ve done. You’re providing social proof and quantifiable results, which are far more persuasive than just claiming expertise. Whether it’s metrics, testimonials, or case studies, the “Fame” section is where you make a strong case for why your business deserves attention and respect.

d. Aim: Setting Clear Short-Term Goals

The “Aim” component is about sharing your short-term goals—what you’re aiming to accomplish in the next 90 days, six months, or one year. This section demonstrates that you have focus and a clear direction for your business, and that you are actively working toward measurable milestones.

Action: State your short-term goals or what you aim to achieve in the next 90 days.

Purpose: Demonstrate that you’re not just talking about a lofty vision—you have tangible, actionable goals in place. It shows you’re organized, focused, and committed to moving forward.
Example: “Our aim in the next quarter is to launch a new accelerator program for tech startups.”

Here, you’re not just saying you have a plan—you’re outlining a specific goal that shows progress. You’re giving your audience something to track, which builds confidence in your ability to execute. This is particularly important when pitching for investment or partnerships—people want to know that you have a clear, actionable plan to achieve success.

The final element of the model is the “Game” phase. This is where you share your long-term vision—your big-picture goal. While the “Aim” focuses on short-term objectives, the “Game” is about inspiring your audience with your ultimate goal and aligning them with your vision for the future.

Action: Share your long-term vision or big-picture goal.

Purpose: This phase is about inspiration. You want to communicate that your business isn’t just about the next quarter or year—it’s about something larger, something that can make an impact in the world. It aligns others with your mission and invites them to be a part of something bigger.
Example: “Our ultimate game is to create a global network of empowered entrepreneurs driving innovation.”

Here, you’re painting a vision of a transformative future. You’re not just building a business; you’re building a movement. By sharing your “game,” you’re engaging your audience emotionally and showing them the potential of what could be achieved. This is where you pull them in and get them excited about the journey you’re on. It’s about long-term impact, influence, and legacy.

Putting It All Together

When you combine the Name, Same, Fame, Aim, Game model, you create a pitch that’s not only clear and concise, but also powerful and engaging. Each step in the model builds upon the previous one, allowing you to establish your identity, explain what you do, highlight your achievements, set clear goals, and inspire your audience with your long-term vision.

A well-executed pitch using this framework helps you communicate your business in a way that is easy to understand, credible, and compelling, all while aligning your audience with your broader mission. Whether you’re speaking to investors, partners, clients, or collaborators, this model ensures that your pitch leaves a lasting impression and sets the stage for success.

Got it! Let’s make it more conversational and simple, while still keeping the key details intact. Here’s the updated version:

Pitch Breakdown:

1. Name
“Hi, I’m Sunil Ramlochan, the founder of Prompt Engineering and theDIGITAL Method.”

Purpose: Introduces who you are and what you do. It establishes your identity and credibility right at the beginning.
Impact: It’s short, clear, and positions you as the authority behind both the Prompt Engineering Institute and theDIGITAL Method, making you both the face and voice of your work.

2. Same
“Prompt Engineering is a research-driven institute that educates professionals about prompt engineering, helping them harness the power of AI and automation in digital marketing.”

Purpose: This helps the audience understand exactly what Prompt Engineering is. It clarifies what "prompt engineering" means, focusing on its relevance in AI and automation.
Impact: By calling it a “research-driven institute,” it instantly elevates the brand’s credibility and positions it as a leader in the field of AI-driven marketing education.

3. Fame
“We focus on teaching marketers how to optimize their use of AI prompts to get the best results.”

Purpose: This section highlights what makes your work distinct. It explains what sets you apart—education in AI prompt optimization, which is a niche and high-value skill in the modern digital landscape.
Impact: It establishes authority in a specialized field, showing that Prompt Engineering Institute isn’t just a general digital marketing school; it’s focused on an emerging area that has direct impact on businesses looking to maximize their AI tools.

4. Aim
“Our DIGITAL Method is a comprehensive framework that covers all aspects of digital marketing—from SEO to social media, email marketing, and automation. It was developed to streamline and optimize every part of a business’s digital marketing strategy.”

Purpose: This defines the DIGITAL Method. You’re giving a brief but detailed overview of what this method entails. You show how it covers all aspects of digital marketing and is designed to optimize and streamline a business’s marketing operations.
Impact: The aim here is to show completeness and efficiency—your method is an all-in-one solution for businesses, eliminating the need for separate, disjointed strategies.

5. Game
“In the next 90 days, our aim is to expand the reach of the DIGITAL Method by launching new training programs and resources for e-commerce businesses, helping them automate and scale their marketing efforts.”

Purpose: This sets a short-term goal that’s clear and actionable. You’re telling the audience exactly what you’re working on in the immediate future—expanding your impact and specifically targeting e-commerce businesses.
Impact: It shows that you have a focused plan and measurable outcomes. The time frame of 90 days is realistic and relatable, giving a sense of urgency and drive.

6. Game (Long-Term Vision)
“Our ultimate game is to create a world where businesses use AI-driven strategies to not only boost sales but build long-lasting relationships with their customers, transforming the way marketing is done.”

Purpose: The final piece shares the big-picture vision for the future. You’re not just focused on short-term wins; you’re presenting a vision for transformation in how marketing is approached, with AI at its core.
Impact: This inspires your audience, showing that you are not only solving immediate problems but aiming to reshape the future of digital marketing. It positions your work as part of a larger movement in marketing.

Summary of the Breakdown:

Name: Introduces you and your credentials clearly.
Same: Helps people quickly understand what your businesses do and why it's valuable.
Fame: Highlights your unique selling point and area of expertise (prompt engineering and AI-driven education).
Aim: Describes the current action plan, including a concrete goal (expanding theDIGITAL Menthod).
Game: Sets a long-term, visionary goal, inspiring your audience to believe in the bigger purpose behind your work.

This pitch clearly positions you and your businesses as leaders in the digital marketing space, with a focus on cutting-edge AI tools and education. It shows immediate relevance while keeping a strong eye on the future.

2. Importance of a Rehearsed and Powerful Pitch

Great pitches don’t happen by accident. They’re crafted and perfected through consistent practice and refinement. Here’s why you need to put in the work:

a. Consistency and Confidence

There’s nothing more unconvincing than a pitch that’s all over the place. A well-rehearsed pitch not only ensures consistency but also builds confidence. Rehearsing helps you deliver your message smoothly without stumbling over words or forgetting key points. Think of it like a speech you’ve already memorized—once it’s second nature, it’s almost impossible to fail.

Pro Tip: Schedule regular practice sessions, whether daily or weekly, and get feedback from peers or mentors. Record yourself to catch areas that need improvement.

b. Clarity and Conciseness

Let’s be real: no one has time for a pitch that goes on and on. A pitch should be clear, concise, and to the point—no jargon, no over-explaining. Keep your pitch between 30 and 60 seconds, and make sure every word counts. The key is to simplify your message without diluting it.

Pro Tip: Avoid using complex industry jargon. Aim for direct, simple language that anyone, even someone outside your field, can understand.

c. Tailoring to the Audience

Every audience is different, so your pitch needs to adapt accordingly. Whether you're talking to investors, clients, or partners, tweaking your pitch to resonate with their needs or interests is crucial. You may emphasize your business’s scalability for investors, or focus on how your services solve a particular pain point for clients. Understanding your audience’s priorities makes your pitch far more impactful.

One of the biggest mistakes entrepreneurs make is assuming a pitch is always a formal, scheduled event. In reality, there are two distinct types of pitches you need to master: the social pitch and the scheduled pitch.

A social pitch is short, casual, and often delivered in impromptu situations. Think networking events or casual meetups. In these scenarios, your pitch needs to be short, memorable, and engaging enough to spark interest. You don’t have the luxury of a long, detailed presentation, so you must make it count in 30-45 seconds.

Example: “Hi, I’m Daniel Priestley, CEO of Dent Global. We help entrepreneurs become key people of influence in their industries.” Short, sweet, and to the point.

b. Scheduled Pitch: Detailed, Structured, and Persuasive

A scheduled pitch, on the other hand, is a more formal presentation, often in front of a captive audience. This pitch allows you to dive deeper into the details of your business, your plans, and how you’re going to achieve your goals. You’ll have more time to connect the dots, elaborate on your "Fame" and "Aim," and possibly even make a case for investment or partnership.

Example: "Today, I'll show you how Dent Global's accelerator program has scaled 3,000+ entrepreneurs globally and how our upcoming initiative can drive the next wave of tech startup success." Here, you have the time to be thorough.

4. Steps to Implement the Framework

Here’s your action plan to put this framework into practice:

a. Writing Your Pitch

Use the "Name, Same, Fame, Aim, Game" model to structure your pitch. Write out each component clearly, ensuring each part flows logically into the next.

b. Practicing and Refining

Rehearse daily or weekly, focusing on delivering your pitch naturally and confidently. Record yourself to see where you can improve.

c. Tailoring for Different Audiences

Create different versions of your pitch depending on your audience (investors, clients, partners). Be ready for common questions and objections.

The Power of Feedback and Consistency

No pitch is perfect on the first try. Seek feedback from trusted peers or mentors, and be open to constructive criticism. Iterate and refine until you can deliver your pitch seamlessly, confidently, and effectively.

Pro Tip: Regularly update your pitch as your business evolves and keep practicing to stay sharp. The more you pitch, the better you'll become.

Mastering the art of pitching isn't just about having a killer idea—it's about how you present it. By following the Name, Same, Fame, Aim, Game framework and consistently refining your delivery, you'll be able to pitch your way to success in any situation. Whether you’re in a casual conversation or giving a formal presentation, the key is practice, preparation, and the ability to adapt.